Carole A. Smith, CMM, CIMP
64 Sherman Road; Battle Creek, MI 49017
Phone: 269.719.2567; E-mail: firstname.lastname@example.org
Masters Certificate in Meeting Management (CMM) – Michigan State University & Meeting Professionals International – Thesis “Strategic Intent & Marketing” – August 2000.
Certificate of Hospitality – The Swiss School of Hospitality; Las Vegas, NV. 1998.
International Internet Meeting Professional Certification (CIMP), Las Vegas, NV. George Mason University, Arlington, VA. November 1998 (includes HTML & Java training).
Center for Disease Control (CDC) Trainer - Certificate – National Association of Trainers for HIV/AIDs patients; New Orleans, LA. 2002
American Society of Training & Development (ASTD) – December 2009 - 2010
Certified Internet Meeting Professions Association (CIMPA) – November 1998 - 2003
Meeting Professionals Incorporated (MPI) – October 1998 - 2003
2008 – 2010 – Program Reviewer for DHHS. 2008 Program Review for the Community Services Block Grant, Training and Technical Assistance – Capacity Building (CB); 2008 Program Review for the Community Services Block Grant, Training and Technical Assistance – Train-The-Trainers (TTT);
2006 – Current – Coordinator & Executive Secretary for the Kellogg Company. Support for Research Quality & Technology Leaders. Coordinator for all special events and technology.
2005 – 2003 – Consultant (Program & Meeting & Marketing Manager) for national and international companies. Responsibilities included meeting and trade show set-up; managing workload of vendors and consultants. Accountability:
Expand audience base and get buy-in towards stated goals and objectives
Achieve strong return on investments by weaving in company values
Meet event goals and objectives
Evaluate lessons learned and disseminate information
Write White Papers and other strategic media to identify challenges and successes
2000 – 2003
Former President – Carole Smith & Associates and Meetings and Events Professionals, Inc. A strategic marketing and conference management firm focused on helping organizations reach bottom-line objectives and make decisions through program management of events and meetings, training, expansion of customers and ultimately employee value.
Ability to work through decision-makers & executives’ agenda/company politics to gain consensus & buy-in
Strategic account management
Marketing planning and implementation
Program manager for all event requirements, including venue, site selection, hotel contract negotiation, registration processes, catering, speakers, travel, audio-visual, exhibition and on site support
Clients included fortune 500 organizations; pharmaceutical and government agencies.
1998 – 1999 – W. K. KELLOGG FOUNDATION, Battle Creek, Michigan.
Assistant for Special Initiatives
Developed, coordinated, and facilitated seminars, forums, retreats, special events & meetings at state and national levels on behalf of children in foster care
Accountable for all site, travel negotiations and logistics associated with four (4) simultaneous initiatives
Co-shared a budget of $48 million
Supervised 20 field consultants
Prepared Board presentations
Ensured vender compliance to policies and procedures
Insurance Meeting Magazine “How To Get Attendees Involved In Seminars & Meetings.”
Corporate & Incentive Travel Meeting Magazine – “The Complete Meeting Package – How It Can Be Beneficial To Your Organizations’ Bottom-Line.”
Corporate & Incentive Travel Meeting Magazine – “Tips On How CVB’s Can Help You Achieve A Stronger ROI.”
Insurance Meeting Magazine – “The Most Memorable Event or Banquet.”
Corporate & Incentive Travel Meeting Magazine – “How the Opening Session Motivates Participants.”
Successful Meetings – Featured Cover Story: What is your R.O.I. – Article on Meeting Planners and Volunteerism – June 2001.
Moonlighting 2000 – A Briefing Book of New Ideas for the Kellogg Company.
Kellogg Market Research Department Agenda for 2000 & Beyond.
Kellogg Market Research Department – A confidential CD Model for the 1st Annual Kellogg Market Research Department Networking Meeting.
White Papers – Final Reports: Input from Director’s and Pilot Plant User’s.
Final Report – Nutrition Research within the Kellogg Company.
Articles for Aspen Publishers – Best Practices Periodical
The Meeting Planner – “Amenities and Gifts”
The Meeting Planner – “What is the Pre Con?”
The Meeting Planner – “Cultural Diversity – How to Build Teams?”
The Meeting Planner – “Energy Surcharges – How Do the Effect Your Bottom-Line?”
The Meeting Planner – Meeting Horrors – How to Bounce Back”
The Meeting Planner – “Is A Post Meeting Necessary?”
The Meeting Planner – “Attrition – What Is It?”
The Meeting Planner – “Tipping – Is It Necessary?”
The Meeting Planner – “Team Building Is It Really Necessary?”
The Meeting Planner – “Alcoholic Beverages – To Serve or Not to Serve?”
The Meeting Planner – “For Some, Planning Meetings is a Certified Profession”
The Meeting Planner – “Outsourcing, the Wave of The Future”
The Meeting Planner – “How to Select Food & Beverages”
The Meeting Planner – “How to Select the Best Speaker for Your Meeting or Event”
The Meeting Planner – “Site Selection & Contract Negotiations – Pulling It All Together”
The Meeting Planner – “Invitation Letters – Make Your Event Stand Out”
The Meeting Planner – “Registration – Technology Can Help”
The Meeting Planner – “Ground & Air Transportation – How You Can Be In Control”
The Meeting Planner – “Audio Visual Equipment – Things You Should Know”
The Meeting Planner - “Setting Up a Database For Your Meeting”
The Meeting Planner – “Using the Media to Impact Your Bottom-Line”
The Meeting Planner – “Using Strategic Marketing Tools to Reach Stronger ROI”
Additional Articles Can Be Provided Upon Request
SELECTED PROFESSIONAL & COMMUNITY SERVICE
Webcast – “Getting Things Done – The Art of Stress-Free Productivity”; ASTD; December 2009
Webcast – Virtual Meeting – “The Scope, Range and Options for Events” – How to get the Best ROI – Corbin Ball; October 2009
Society of Women Engineers – Host and facilitator; April & June 2007
Kellogg Company - The Susan Komai Breast Cancer Commercial; December 2003
Communities At Best – Survey Panelist – Battle Creek, MI; June 2003
Facilitator & Workshop Trainer – National Business Women’s Group – Kalamazoo Branch. “Team Building – How It Works”; April 2002
Advisor – Meeting and Event Professionals, Inc. for Timothy McVeigh Execution; June 2001
Panel Participant – ABSC/MI; December 2000
Facilitator – 100 Black Men of Greater Detroit; January 2001 & October - December 2000
Member – Michigan Meeting Professionals International (MMPI) 2000 – 2002
Member – National Association Female Executives 1998 – 2002
Member – Meeting Professionals International (MPI) 1998 – 2002
Exhibitor – Nonprofits & Technology; Chicago, IL 1999
Community Service - Involved in an International Bible Education work. 1968 – present.
A Biography of Meetings can be provided upon request