Freelance Advertising Freelancer & Internet Marketer

Location:Middletown, New York, United States
2 Skills
13 year advertising veteran interested in project based freelance work.

Assessment Skills
• Created Principles, guidelines and processes & procedures
• Lead in the pitch to maintain premier retail client in local media planning and execution
• Created, presented & managed media for national, regional and local campaigns
• Partnered with agency to strategically create & execute advertising plans
• Developed plans that included, but not limited to, National & Local traditional media, digital, OOH, Direct Mail, Barter and CRM
• Approved and developed creative for corporate communications, programs, mailers and advertising creative
• Created, analyzed and presented: Competitive analysis, Quarterly & Yearly Media strategies and recommendations, Market Analysis, Post Buy Analysis, Media POVs and Proposal Evaluations
• Developed and lead creative, unique and impactful campaigns & tools that were recognized by company and clients through awards
Communication Skills
• Wrote & presented extensive and comprehensive reports
o Budget recommendations, accruals, Market Recommendations
• Presented to client and management on findings and recommendations
• Recognized as a leader within Local Advertising and Market knowledge
• Wrote & Approved Advertorials for in-magazine/newspaper advertising
• Created and executed client events, developing a creative atmosphere and ensuring proper execution
• Conducted training seminars for Clients & internal teams
• Adjusted communication & management style to connect with client and internal teams (such as International) to ensure an positivity and understanding relationship
• Provided team mid & full year evaluations, directed employees in to partake in training and established baselines or benchmarks for improvement
Administrative Skills
• Developed a database of tools to establish the team as “Local Advertising Experts”
o Worked with Vendors, Research Teams & Talent to beta test programs, gather content and create new tools
• Created, Lead & Trained Planning teams across planning, buying and creative
o Ensuring product & tool knowledge, media nuances, company policies & procedures and positive work environments
• Supervised between 3 – 10 people ensuring department & client requirements were achieved
• Executed department needs such as hires, agency fee’s, bonus allocations & group expenses
• Completed appropriate paperwork for promotions, HR evaluations, awards and vendor hires/discharges
Skills (2) Rating
Internet Marketing