Denise Waller

Freelance Writer & Copywriter

Location:Pewaukee, Wisconsin, United States
2 Skills

Cobblestone Creative Writing – Pewaukee, Wis. | Senior Creative Writer, 2013-Present
- Independent freelancer/copywriter currently contracted with Kohl’s Department Stores

The Roberts Group – Waukesha, Wis. | Senior Creative Writer, 2010-2013
- Managed and mentored a junior copywriter and proofreader
- Concepted new ideas with creative partners, presented work to account services and wrote print ads, direct mail, TV, outdoor, web ads, microsites/websites
- Crafted news releases, letters, articles, brochures, fact sheets, resource alerts, signage and invitations
- Responsible for the creative naming of new programs, promotions, destinations and initiatives
- Created, composed and produced radio spots

Kohl’s Department Stores – Menomonee Falls, Wis. | Senior Concept Copywriter, 2006-2010
- Conceived and authored seasonal retail campaigns and handles for television, radio, print and digital
- Was responsible for the creation and execution of a large volume of creative projects, including in-store signage, corporate communications, direct mail, grand-opening initiatives, inserts, promotions and brochures
- Worked closely and effectively with art directors, project managers and many internal clients
- Regularly pitched creative ideas to key Kohl’s decision-makers
- Mentored junior writers on headline development, idea generation, writing and editing

The Lacek Group, The Loyalty Practice of OgilvyOne Worldwide – Minneapolis, Minn. | Senior Copywriter, 2004-06
- Concepted and wrote a variety of relationship/loyalty and direct marketing materials: targeted solo mailings, postcards, print ads, brochures, inserts, guides and invitations
- Authored a range of digital work including emails, microsites, registration pages and web ads
- Teamed with creative directors, art directors, account services and print buyers to create great work
- Regularly presented creative concepts to account services and clients

Carlson Marketing – Minneapolis, Minn. | Copywriter, 1997-2004
- Concepted and authored direct and relationship marketing communications for print and digital mediums
- Provided conceptual thinking and creative direction in both internal and external presentations
- Collaborated with creative directors, art directors, account services, digital developers and print buyers
- Regular contributor in strategic brainstorming sessions

Colle + McVoy – Minneapolis, Minn. | Public Relations Account Coordinator, 1994-97
- Authored feature stories and news releases, and contributed to newsletter, brochure and media kit content
- Pitched stories to, created and maintained relationships with local and national media
- Helped to plan and implement special events for clients and the agency

- Recipient of numerous “Super Star” peer-recognition awards from The Roberts Group
- Kohl’s Advertising/Marketing Department Achievement Award Recipient
- Winner of various Kohl’s “Rock Star” awards for creativity and team-working excellence
- Direct Marketing Association ECHO award-winner (Hallmark Gold Crown Card)
- Recipient of dozens of “Bravo” (Carlson) and “Rave” (Lacek) team-working awards

Kohl’s, Starwood Hotels & Resorts, Northwest Airlines, Hallmark, Sprint, Visa, Amtrak, Jockey, Saint Francis Medical Center, GI Associates

- Bachelor of fine arts communications degree, University of Wisconsin-Whitewater, 1994
Skills (2) Rating