CREATIVE DIRECTION • ART DIRECTION • GRAPHIC DESIGN • ILLUSTRATION • PHOTOGRAPHY
Portfolio samples: http://portfolio.artpixcreative.com/
As a seasoned creative design and marketing professional I create visual communication solutions that leave lasting impact and compel viewers to respond. I inspire, motivate, and lead others on my team to do the same.
I have been steadily employed as a Creative Director/Art Director/Graphic Designer in the field of marketing and advertising for 25+ years. During the first seventeen years of my career I worked with some of the best and brightest in the industry. I learned a lot, won awards, and made many connections and lifelong friends along the way.
Those experiences prepared me to help launch and successfully grow a large format printing business in the Madison area from start-up to almost seven million in annual sales with 65 employees in the first nine years.
During that time I conceived, directed, designed and produced everything from simple labels to 100+ page catalogs, complex multi-media corporate branding systems, websites, POP displays, and large retail signature environments. I know what it takes to create and grow a brand. On shoe-string budgets I even write my own copy and shoot my own photography.
After being closely involved in business strategy, branding, budgets, and ultimately responsible for all aspects of advertising and marketing for this business for so many years I now look forward to having the same positive impact on business for my next venture.
2008 - Present, Creative Director/Owner
ArtPix Creative Services Studio, Waukesha, WI
Creative Direction, Art Direction, Graphic Design, Illustration, Photography.
Concept through file prep and project management of wide variety of marketing support including direct mail, catalog, brand development, retail merchandising, signage, signature environments and web site design for B2B and B2C clients:
Wolfe/SubZero, Duluth Trading Co., Michael & Company, CUES,
Broder Bros/Devon & Jones, Robert Gaspard Co., Pheasants Forever, Jaeckle Wholesale, Sutter Creative, Human Nature, Zingg Design, Dane Manufacturing, Dane County Credit Union, Greensavers, ZeroSweets, The Printery, Universal Wireless, Hot Shots.
Privately commissioned works include portrait photography and fine art paintings.
1998 -2008, Creative Director/Marketing
Brandboxx Display Graphics, Madison, WI
Responsible for corporate brand strategy and development, creative direction, design and production of all facets of marketing and sales support materials, print and web. Create marketing plans and budgets. Purchase ad space/time with local and national media. Create marketing support materials for clients, concept through press checks. Including art direction, photo direction, graphic design, illustration, image manipulation, retouching, color correction and file prep. Mentor staff of 4-6 graphic designers and maintain pool of freelance designers.
1985 -1998, Art Director/Graphic Designer/Instructor
Madison Area Technical College, Madison, WI
I worked in Institutional Marketing and Public Relations where I was responsible for the concept, direction, design and production of all college marketing collateral and publications, selection of and relations with external graphic service providers, and strategy to communicate cultural diversity. I recommended software/hardware purchases and upgrades for the department. I managed and scheduled multiple projects simultaneously, directed photo shoots and advised press checks. I maintained archive of graphic files and images. I developed and maintained graphic standards and policed consistency across media. From 1985 to 1990 I worked in Instructional Media Services where I supervised and scheduled a staff of 4 graphic designers and student interns and was responsible for the design and production of instructional support materials. I was also a part-time instructor of Graphic Design and Color Theory evening classes.
1980-1985, Art Director/Designer/Production Artist
Stephan & Brady Advertising, Madison, WI
Concept through art production of direct mail and advertising campaigns. (including photo direction and television spots) Present and sell campaign concepts to clients. Accounts included:
Wisconsin Tourism, Madison Gas & Electric, Wisconsin Milk Marketing Board, Oscar Mayer, Bradley Corporation, and Church Mutual.
• Photoshop • Microsoft Word
• Illustrator • Power Point
• InDesign • Excel
• Quark • Acrobat
• Dreamweaver • Corel Painter X
Madison Advertising Federation–
Numerous Addys, including Best of Show 1984
National Association of Technical Colleges –
Numerous awards and recognition, 1985-1998
Madison Area Technical College– Madison Wisconsin
Associates Degree, Commercial Art/Graphic Design
University of Wisconsin– Madison
Continuing Education – Marketing, Advertising, Business, Art
I enjoy biking, golf, photography, interior design, music, and animals.
I am honest, dependable, resourceful, creative, and have a great work ethic. I’m a goal-oriented self-starter with excellent attention to detail. I always take the high road and go the extra mile.
REFERENCES FURNISHED UPON REQUEST