Freelance Graphic Designer & Ad Designer

Location:Elmhurst, New York, United States
2 Skills

Creative Director August 2012 to April 2013
United Realty Trust, Inc., New York, NY

• Responsible for the design and production of all marketing materials for United Realty Trust Inc (brochures, newsletters, magazine ads, print and web ads, web banners, seminar invitations, sales force materials, and PowerPoint presentations)
• Manage and oversee the brand strategy for United Realty Trust Inc, and all its subsidiaries (United Realty Partners Inc, United Realty Capital, United Realty Advisors, United Realty Fund and Cabot Lodge Securities Inc)
• Art direct web department on websites for United Realty Trust Inc and all its subsidiaries (United Realty Partners Inc, United Realty Capital, United Realty Advisors, United Realty Fund and Cabot Lodge Securities Inc)
• Provide all web assets for United Realty Trust Inc and all its subsidiaries (United Realty Partners Inc, United Realty Capital, United Realty Advisors, United Realty Fund and Cabot Lodge Securities Inc)
• Manage all external venders and establish deadlines to meet project deadlines
• Manage all internal client projects, establish deadlines and surpass internal clients expectations
• Work closely with upper management to meet project deadlines and budget expectations
• Multi-task and work on several projects daily to meet department project schedule

Production Specialist (Freelance Designer) November 2011 to August 2012
Interbrand, Inc., New York, NY

• Design intent files and turn them into completed client deliverables (for both electronic and print applications)
• Use Quark/InDesign, Photoshop and Illustrator to execute given assignments
• Use efficient and effective techniques for producing logos, stationery systems, guidelines, brand books, print communications, etc
• Use technical know-how to determine how a design file needs to be constructed for “real world” scenarios
• Support the Brand Management Systems (BMS) group’s Managers and Directors with various brand projects
• Communicate perceived difficulty in project processes prior to final delivery
• Finds inventive solutions to problems to complete client deliverables and meet deadlines
• Collaborate with sales staff and project managers to meet client request
• Provide technical knowledge and support to meet clients expectations

Director of Design May 2007 to May 2011
Brand Institute, Inc., New York, NY

• Lead design team on all creative projects
• Responsible for quality control of all production files
• Develop corporate identities for national and international pharmaceutical and consumer companies
• Develop strategies for branding identities for print and on-line products
• Lead design team on packaging projects for consumer and pharmaceutical products for domestic and international clients
• Responsible for leading sales directors on pitches for new business and continue partnerships with excising clients
• Collaborate with IT department to ensure current standards on graphic design software and web development technologies
• Art direct web design department when branding projects dictate online or multimedia products
• Art direct in-house materials, including newsletters, company brochures, ads and posters
• Strategic planning to further develop new business for the design department
• Manage freelance photographers, external IT units and vendors to meet all project goals
• Manage scheduling of all internal and client projects

Senior Graphic Designer October 2006 to May 2007
Brand Institute, Inc., New York, NY

• Lead all branding projects for consumer and pharmaceutical clients
• Meet with clients and develop strategies to fulfill clients design expectations
• Presenting to clients logo executions, collateral materials, packaging and web site development until completion of project
• Over seeing all press ready files for Brand Institute and external clients
• Working with print houses to ensure quality control for internal and external projects
• Manage all PowerPoint presentations, newsletters and brochures used by sales force

Associate Graphic Designer April 2006 to October 2006
Brand Institute, Inc., New York, NY

• Collaborating with art director on execution of corporate identity projects for branding
project for consumer and pharmaceutical clients
• Meeting with clients to present project development
• Design of all weekly and monthly newsletters
• Collaborating daily with sales and marketing departments on all PowerPoint presentations

Freelance Graphic Designer February 2006 to April 2006
Lincoln Center, New York, NY

• Production of all marketing and advertising materials for Lincoln Center performances
• Design of all theatrical brochures, posters and newspaper ads

Freelance Graphic Designer January 2006 to February 2006
Liz Claiborne, Secaucus, NJ

• Meet with Vice President, Marketing Manager and Senior Designer to discuss lay¬out of monthly presentation diagrams, establishing the look of national outlet stores
• Extracted art from existing presentations, buyers’ catalogs, scan images and manipulate photo stock to create presentations.
• Collaborated with buying department on strategy for merchandise on all presentations and make last minute updates.
• Responsible for burning disk of all presentations and distributing copies to upper management and senior designers for archival storage
• Created PDFs of presentations for Vice President
• Ensured proper quality of production and presentation files were properly formatted, for use by other divisions of Liz Claiborne

Freelance Graphic Designer June 2004 to January 2006
New York Magazine, New York, NY

• Handled all aspects for production from start to finish
• Acted as liaison between art director, photographers, writers and print company
• Generated final computer files for production
• Maintained image database
• Redesigned weekly articles and special features
• Updated and redesigned style sheets for weekly magazine
• Completed last minute revisions assisting designers to meet deadlines
• Assisted photographers with retouching, scanning and cataloging of digital and flat imagery
• Worked with editorial staff to elongate or condense stories to fit established
QuarkXPress templates

Freelance Graphic Designer September 2002 to November 2002
Empire State Pride Agenda, New York, NY

• Designed and created production files of Annual Fall Dinner Journal
• Design and Layout of Statewide Voter Guide


Master of Arts in Graphic Communications Management and Technologies
New York University, New York, NY; May 2011

Bachelor of Fine Arts in Graphic Design
School of Visual Arts, New York, NY; May 2003

Proficient with Macintosh, Windows, the Internet and various software packages including:

• Adobe Creative Suite CS6
• QuarkXPress 9.5
• Microsoft Office (Word, Excel, PowerPoint) and Outlook)
• Fluent in Spanish
References available upon request
Skills (2) Rating
Graphic Design
Ad Design