Vasu Singh

Freelance Content Writer & Creative Writer

Location:Gainesville, Florida, United States
2 Skills
? +91 8285008558/8285008525

Career Objective
• Employ creative acumen in the e-learning domain
• Develop corporate training solutions for multinational clients

Professional Strengths
• Possess three years of progressive experience as a web content writer
• Ability to generate content in a clear and precise manner
• Expertise in creating useful, relevant, and engaging content
• Exceptional written and verbal communication skills
• Extensive knowledge of Google key word research tools
• Ability to write content according to international & domestic clients requirements
• Possess excellent organizational and management skills
• Excellent knowledge of grammar and use of punctuation marks
• In-depth knowledge of on-line research with excellent analytical skills
• Ability to write in a variety of styles and formats for multiple audience
• Target oriented and ability to perform tasks within limited period of time

Relevant Work Experience
Accenture Services Ltd.
Instructional Design Analyst (IDA) May ‘11 – May ‘12
• Created e-learning modules for companies like Shell and Kellogg’s
• Employed Instructional Designing concepts of Bloom’s taxonomy, Gagne events and so on to develop e-learning modules.
• Actively worked with Storyboards and Design Documents for developing course material.
• Created SAP based training simulations for multinational clients
• Proofread and edited documents to correct any grammatical, typographical, or compositional errors.
• Managed multiple projects simultaneously and met deadlines.
• Incorporated feedback into work to improve upon quality of content

NIIT Limited
Content Writer May ‘10 - Nov ‘10
• Developed web based training solution for companies like AIG
• Created detailed storyboards based on source content
• Leveraged various tools to offer blended learning solutions to learners
• Devised innovative ways to present content thereby improving learner’s/user’s experience
• Synergized with team members to understand client requirements and deliver solutions

Content Writer Feb ’09 – Apr ‘10
Mosaic ITES Services
• Catered to a diverse portfolio of multinational clients like LG, STAR TV, Lipton etc.
• Created Integrated Marketing Communication for websites leading to significant increase in website traffic
• Employed SEO based content writing for international websites
• Generated high traffic through keyword oriented article and blog posting
• Generated business by putting call to action statements, headlines, page descriptions, and meta descriptions on websites.
• Developed white papers and e-books for websites thereby increasing engagement and average page visit

Note: Prior to joining Writing / ID domain I have also worked in Financial sector, from ’05 – ’08, including HDFC Standard Life Insurance & ICICI Prudential as a Relationship Manager.

Technical Expertise
• Proficient in authorizing tools like Lectora and Captivate
• Extensive knowledge of Microsoft Word, PowerPoint, Excel, and Dreamweaver

Professional Highlight
• Certificate of Appreciation awarded by Mosaic ITES for excellent content writing
• Presented the concept of ’80-20’ Principle in Accenture, for meeting quality parameters
• Conducted Communication training session in Mosaic ITES Services
Academic Qualification
(2003-2005) PGDM (Marketing) completed from Symbiosis Centre of Management and HRD, Pune
(2000-2003) B.Com. completed from Garware College, Pune University

Reading, particularly international politics, Swimming
Skills (2) Rating
Content Writing
Creative Writing