Jen Barker

Freelance Social Marketer & Internet Marketer

Location:San Antonio, Texas, United States
Phone: 7692169680
2 Skills
Need Help? Look No Further...Freelance Extraordinaire To the Rescue

With over fifteen years workforce experience in many different arenas, I have the knowledge and skills to help you get the job done and get it done right.

While I currently work in, enjoy, and know well, the world of social media management and marketing, I have experience that goes far outside that realm. I have worked in sales, community outreach, event planning and promotions. I have written for blogs, created customer surveys, managed travel and meeting schedules, and handled finances for a political candidate.

I am a hard worker who is eager to please, though always more eager to do the right thing.

So, whether you are looking for someone to assist you with your social media campaign or you need someone to keep all your meetings in order and make sure you remember that special day you have a tendency to forget, I'm your gal.

Recent Experience
Contract Social Media Management and Marketing
March, 2011 - Present
+Assist small and mid-sized businesses in navigating their way through the ever-changing world of social media by developing brand-specific social media marketing strategies, creating meaningful content and consistently sharing and participating in conversations with fans and followers
+Achieve a visible social media presence for clients by continuously monitoring and managing brand reputation through utilization of tools such as Google Alerts, Google Analytics, and Yelp reviews
+The growth of my clients' social media base and the increase of interaction on sites such as Facebook and Twitter lead to substantial increases in their website page views, decreased bounce rates and increased time on their sites
+Develop and manage online marketing campaigns, some reaching thousands of recipients
Manage writing, submission and follow-up of press releases
+My clients have included: Education Next, a Harvard/Stanford-based education reform journal; Healthworks Fitness Centers, voted the "Best Women Only Gym in America" by Fitness Magazine; GymIt, a no-frills gym created by the owners of Healthworks; Plough & Stars Irish Pub, an award-winning Cambridge-staple; and, Solid Body Fitness, a cutting-edge fitness facility in the heart of Dedham, MA. I have also had the following events as my clients: Legacy 5k Road Race; and, the Inaugural Readville Festival.
Director of Marketing and Community Outreach

Revolution Fitness
November, 2010 - March, 2011
+Managed all social media outlets including Facebook, Twitter, Foursquare and Yelp. +Management of said accounts included maintaining contact with members, creating conversation, responding to questions, providing and developing meaningful social media relationships with area businesses and fitness enthusiasts and creating ads for use within each outlet
+Saw a 10% increase in Twitter followers and Facebook “Likes” within 2 months of managing accounts
+Responsible for all membership-wide Constant Contact communications, including member survey for which I managed all results, disseminated information to management and decided proper courses of action.
+Represented Revolution Fitness at area networking events, creating membership leads and marketing partnerships

Marketing Assistant and Sales Associate
Breakaway Running
July, 2010 - November, 2010
+Greeted customers, and then worked with them to answer running related questions, find the right shoes by examining their running gait and considering their routines and goals
+Advised customers on nutrition products, clothing, watches, hydration systems, etc.
+Assisted in development of a large and successful marathon and half marathon group's training schedule
+Instrumental in planning and marketing the first "Women's Only Shopping Night" which lead to record breaking sales
+Furthered the companies presence in the running community by being present at local races and setting up aid stations, cheering for runners and providing water and gels

Creator and Director of Salty Dogs Running Club
Bardog Tavern
April, 2010 - November, 2010
+Created and grew a running group that continues to meet at Bardog Tavern each Monday night
+Promoted the group via traditional, guerilla and social media marketing methods.
+Business from this group led to the opening of a downstairs section of the establishment which was previously closed on Monday nights providing additional income for an employee each week and an average Monday revenue increase of 12% for the restaurant
+Race Director of the Inaugural Bardog Tavern 5k which had over 250 registrants and raised nearly $6,000 for St. Jude Children’s Research Hospital

Social Media Manager
Bardog Tavern
June, 2009 - November, 2010
+Undertook responsibility of growing internet presence via Facebook and Twitter.
Implemented transition from Facebook “Friend” page to Facebook “Fan” page, enabling tracking of followers, growth and quality of interactions.
+Saw 76% increase in followers of Fan page from time of takeover until departure

Campaign Coordinator, Team in Training
The Leukemia & Lymphoma Society
January, 2008 - May, 2009
+Recruited, trained and managed volunteers, program participants, coaches and mentors, each of whom were vital in the implementation of Team In Training’s fundraising endeavors
+Managed the travel details and schedule of Team In Training participants
+Developed and coordinated promotional and fundraising activities to ensure the success of events and to enhance public awareness of the Team In Training program and its mission
+Consulted with participants and mentors to create fundraising strategies that lead to the achievement of individual, and thus Chapter fundraising goals
+Promoted the Team In Training program through public speaking (large and small group settings) including television and radio appearances
+Assisted in developing and promoting strategies to expand the Team In Training program in Mississippi

+Bachelors of Arts, Religious Studies
Millsaps College
June, 2007
+Certified Holistic Health Coach
Institute for Integrative Nutrition
April, 2013
+CPR/AED Certification
American Red Cross
April, 2013