Al Holter

Freelance Ad Designer & Brochure Designer

Location:Hawthorne, New York, United States
2 Skills
QUALIFICATIONS Solid success directing and implementing broad range of revenue-generating design projects, from ¬conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus
and ensure projects meet all milestones, deadlines, and budget requirements.
Intuitively adapt to new technology and innovative processes while ensuring ompliance with corporate standards.

Core Knowledge • Full Life Project Management • Cutting-edge Graphic Design • Cost Control / Budget Administration • Fluent in Adobe CS package • Staff and Vendor, Relations

Express Scripts
Freelance senior designer
Assess market position and trends, devise advertising strategy, and present to senior management.
Create design theme and graphics focused on B2B and B2C online and print marketing campaigns.

Newell Rubbermaid/DYMO 2005-2008
Freelance Senior Designer
• Conceived original designs and marketing concepts used in brochures, web banners,
fliers, and billboards, for consumer and industrial line of label printers
• Prepared and developed production of marketing and collateral materials.
• Developed packaging design, signage, and trade show graphics.

RNCD 2004-2005
Freelance Senior Art Director
•Responsible for all creative aspects of print, TV and web development.
•Directed creative from concepts to production for the following accounts
-University of Pittsburgh Medical Center.
-KX data systems.
-Flycell communications.
•Conceptualized and prepared new business pitches for Patron tequila,
UPENN advanced medicine and 1010 data systems

Lyons Lavey Nickel &Swift Inc. 2003-2004
Sr. Art Director
• Interpreted complex health-related information, translating into accessible designs and content.
Emphasized brand continuity across various media of their oncology medical-professional business. Which resulted in a Increased sales of45%
• Conceptualized and art directed business campaigns for Camptosar.
Plus new business pitches for Avelox, Ellence, Aromasin and Camptosar global.

AWARDS Creativity 5 for Illustration and Advertising
Rx club 2000, Illustration and design
Rx Club 2003,Illustration and design

EDUCATION School of visual Arts, with Honors
Skills (2) Rating
Ad Design
Brochure Design