Amy Boers

Freelance Fashion Illustrator & Technical Illustrator

Location:Parramatta, New South Wales, Australia
2 Skills

Committed, innovative and motivated Womenswear Designer, with exceptional production management, organisational and decision-making skills. Strong work ethic, professional demeanour and great initiative.


• Excellent Adobe Illustrator and Photoshop skills
• Extensive experience producing Illustrations, moodboards and flats.
• Excellent technical understanding of fabrics and trims
• Advanced technical skills in Garment Construction.
• Proficient in creating Garment Specification Sheets (Tech Packs)
• Product Costing experience
• Demonstrated knowledge and skill in pattern making and altering patterns.
• Designing seasonal ranges
• Graduated Certificate IV – Fashion Design Industry Practices 2008 at Distinction level.
• Production Management using offshore manufacturers.
• Fashion Styling for Lookbook and Location Shoots
• Extensive Fashion Sales experience
• Advanced Microsoft skills (Project Management/Word/Excel/Powerpoint/Visio)
• Human Resources– Training & Development, Recruitment/Induction, Payroll

Experience creating on trend womenswear ranges under the label Ameè Lou, selling throughout Australia and Internationally (refer to stockist listing), Ameè Lou launched at Rosemount Australian Fashion Week 2010 (now Mercedes Benz Fashion Week)

Designing and constructing couture Theatrical costumes. Most recent assignment has been to design and construct a 7 meter long gown for Jessica Lingotti (Vocalist from Burn the Floor World Tour – ) for Off-Site Event Solutions under the couture label Ameè.

2011 Ameè Lou secured international stockists, Girl Meets Dress (UK -London) and Covet (Ireland - Dublin)

2012 Launched Amee Boers Fashion Agency (ABFA) and securing Supply Agreements with Brands Exclusive (Aust/NZ), MarkaVIP (Middle East) and RunwaySale (South Africa)- (ABFA represents three brands, Pearl London, Dark Pink and Zapatillas Footwear)

Opened the Ameè.Bridal Boutique in Glebe NSW in 2009, the property however was sold in 2011 and Amy Boers moved to Newtown Flourmill Studios. (Refer to Client Testimonials for references).

Glamour Magazine UK dressed the actress Jessica Knappet in the Eilidh Dress (Ameè Lou) for the premiere of the “The Inbetweeners” in London.

Designing and dressing Esther Anderson (Home and Away) in Ameè for Melbourne cup and Katherine Hicks (Rescue Special Ops) wearing Ameè Lou at the Premier night for the Sydney Film Festival

Designed and created Grace (Pili) Foss’ Bridal couture gown. Grace is a Fashion Blogger for swimwear label We Are Handsome , including writing for her own blog

2006 – Current
Amee Boers (Ameè Lou, Ameè and ABFA) - Sydney –

• Research International and local Fashion, Fabrics and Colour trends
• Create Moodboards for ranges – Using Adobe Illustrator
• Planning and Developing ranges
• Sourcing, selecting and buying fabrics, trims, fastenings and embellishments
• Creating Costing Sheets for all products
• Produce Illustrations and Flat sketches – Using Adobe Illustrator
• Create Specification Sheets /Tech Packs.
• Measure Samples for Specification Sheets/Tech Packs
• Assist in the design process of Textile prints with Offshore Textile Designer.
• Negotiating with customers and suppliers
• Coordinate/Project Manage Sampling and Production orders for Ameè Lou with Offshore Manufacturer (based in India)
• Conduct Fit Model Session for all samples prior to production runs
• Translate all Sample changes/alterations to the factory and ensure all changes are carried out on pre-production samples.
• Approve Pre-Production samples for production runs.
• Creating internal Timelines and Production Tracking Schedules keeping Manufacturers to agreed deadlines and delivery dates.
• Tracking all Inventory
• Coordination of Season Lookbook Photoshoots
o Selecting Hair and Makeup Artists, conducting Model Castings and selecting Talent, Wardrobe and Accessory Styling for all shoots

• Create Moodboards for Clients (based on client Brief)
• Planning and Developing of concepts to match client brief
• Creating Design proposals and Costings
• Creating Flat sketches and Illustrations for Clients
• Sourcing, selecting and buying fabrics, trims, fastenings and embellishments
• Conducting Fittings
• Producing Patterns and Altering existing patterns – For complex Bridal Patterns I contract a patternmaker.
• Marking and Fabric Cutting – experience cutting chiffons and delicate fabrics
• Toile construction
• Advanced Garment Construction

Sales, Public Relations and Marketing
(Brands - Ameè Lou, Pearl London, Dark Pink and Zapatillas Footwear)

• Social Media Updates– Facebook and Twitter.
• Writing Press Releases and Brand Profiles
• Creation & Circulation of Electronic Lookbooks, Linesheets, Media Kits, and Invitations for all Brands
• Website maintenance and updates
• Introduction calls and Follow Up Calls to Buyers and Media contacts
• Monthly Sales and PR reporting to clients using CRM software.
• Creating PR Campaign Schedules for Brands
• Conducting Season Showings
• Securing all Brands Supply Agreements with some of the largest VIP online shopping sites
- Brands Exclusive (Australia and NZ – 1.5+million members) ,
- MarkaVIP (Middle East - 3+ million members) ,
- and RunwaySale (South Africa - 2.5+Million members).