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Cara Ranieri

Freelance Press Release Writer & Content Writer

3961
Location:Metairie, Louisiana, United States
Profile:https://www.freelanced.com/cararanieri
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EDUCATION

Northwestern State University | Natchitoches, LA
M.A in English – In Progress, Began: August 2009
Approved Thesis Title: “Good ‘Ol Boys and Sumbitches, Southern Masculine Stereo-types in the Works of Larry Brown”
Currently researching Master’s thesis
Northwestern State University | Natchitoches, LA
B.A. General Studies - focus in Computer & Natural Sciences - Graduated: December 2008
Minor: Philosophy
First Place, Northwestern State University Annual Student Art Show, Print Making- May 2001

Louisiana School for Math, Science, & the Arts | Natchitoches, LA
High School Diploma - May 1991
Areas of concentration: Fine Arts and Humanities
Senior Art Exhibition: “Mesh and Lace”

Relevant Work EXPERIENCE

Freelance/Self Employed, Metairie, LA | August 2010 - Present
WordPress Specialist | Content Strategist | Online Business Manager

Services provided include: Web Development Project Management; Digital Content Development & Strategy Implementation; SEO; SEM: Social Media Marketing Strategy
Contracted with the following Companies

Slam Dunk Investments, Metairie, LA | August 2011 - May 2013
Contractor | Content Strategist | Business Manager | Special Projects Manager

Lead web development team for an internet startup featuring national elite youth basketball news and scouting information.
Duties Included:
Managing day-to-day operations including payables, receivables and payroll; collaboration with outside start-up consultant to develop a new business model; over-seeing full site re-design project; directing social media marketing, brand development- including drafting of social media policy and SEO; collaborating on overall design & functionality of new site; creation of all functional site content; creation of copy for internet radio spots, & brand marketing- including press releases & social media posts; establishing editorial workflow processes, editorial style guide & calendar; directing a national staff of 10 contributing writers

NOLA Graphics, New Orleans, LA | February 2011 - September 2012
Contractor | Lead Copy Editor | WordPress Content Specialist

Developed, created, edited, and repurposed digital content for WordPress websites
Duties Included:
Working closely with each client to develop meaningful, relevant digital content with an emphasis on organic SEO; creation of blog posts, press releases and other related content for each client; formatting and placement of that content within the WordPress CMS to optimize user experience and build brand recognition & reputation; WordPress CMS training, website maintenance.

Projects

August 2011 to May 2013
http://www.dunkdog.com/ Elite Youth Basketball Media and Scouting
WordPress CMS, Digital Content Strategist, SEO, Project Manager, Social Media Strategy

August 2011 to Present
http://www.3phasessalon.com/ Hair Salon
WordPress CMS, Digital Content Strategist, SEO, Web Master

February 2012 to Present
http://www.theindigopixie.com/ Metaphysical Supplies
Web Development, WordPress CMS, Digital Content, SEO, Web Master

November 2011
http://www.gracestransportation.com/ Limousine Charter Service
WordPress CMS, Digital Content, SEO

October 2011
http://www.huvalassoc.com/ Civil Engineering Firm
WordPress CMS, Digital Content, SEO

August 2011
http://www.sliplaw.com/ Boutique Law Firm
WordPress CMS, Digital Content, SEO

May 2011
http://www.tktmj.com/ Construction Firm
WordPress CMS Training, Digital Content, SEO

March 2011
http://www.gracihartelectric.com/ Electrical Services Company
WordPress CMS, Digital Content, SEO

Programs, Apps & Tools Proficiencies

WordPress Content Management System | CMS, Templates, Shortcodes, Plugins, HTML
Google | AdWords, Analytics, Apps for Business, Webmaster Tools
Adobe | Photoshop, LiveCycle, Acrobat Pro
Microsoft Office | Word, PowerPoint, Excel, Access, Outlook, Windows Mail
Social Media Marketing & Strategy | Facebook Insights, Twitter Counter, Sprout Social, Trumpia, Pinterest
SEO | Organic/Content Driven, Paid, XML Site Mapping, Keyword Research

Other Previous Work Experience

St. Bernard Parish Public Schools | January 2011 - January 2012
Reading & Math Interventionist, Summer School Teacher

Duties Included:
Working in up to groups of ten & one-on-one with at-risk students to improve basic reading and math skills, resulting in a 95% improvement across the groups of students enrolled in the program for that school year

R.H. Macy & Company | October 2010 - January 2011
Personal Shopper & Corporate Gift Sales (Seasonal)

Duties Included:
Assisting Department Manager during the holiday season with Personal Shopping Appointments and Corporate Gift Sales, managing off-site store located at Harrah’s Casino, New Orleans, LA
Contributed to 45% increase in sales over previous season

The Cheatward Company | March 2008 - December 2010
Project Manager & Historic Preservationist
Supervised an extensive historic renovation on Roseneath Plantation, Frierson, LA

Duties Included:
Carrying out detailed historically correct restoration of various architectural elements and fixtures including window glazing, cleaning and restoration of light fixtures, and interior hardware; managed a construction crew of eight employees; assisting company owner with project planning, including arranging for equipment rentals, and procurement of building supplies; managing receivables, payables and weekly payroll

Nursie Productions | May 2001 - July 2001
Production Designer
Lead art department for feature length horror film
Winner, New Orleans Media Experience, Best Horror/Suspense Feature Film, “Nursie” - November 2003

Duties Included:
Establishing the over-all look and feel of the films’ sets; supervision and coordination of the art director, key property, and costume department

Personal & Professional References Available Upon Request