Friends (3)

Cara Ranieri

Freelance Press Release Writer & Content Writer

Location:Metairie, Louisiana, United States
2 Skills

Northwestern State University | Natchitoches, LA
M.A in English – In Progress, Began: August 2009
Approved Thesis Title: “Good ‘Ol Boys and Sumbitches, Southern Masculine Stereo-types in the Works of Larry Brown”
Currently researching Master’s thesis
Northwestern State University | Natchitoches, LA
B.A. General Studies - focus in Computer & Natural Sciences - Graduated: December 2008
Minor: Philosophy
First Place, Northwestern State University Annual Student Art Show, Print Making- May 2001

Louisiana School for Math, Science, & the Arts | Natchitoches, LA
High School Diploma - May 1991
Areas of concentration: Fine Arts and Humanities
Senior Art Exhibition: “Mesh and Lace”

Relevant Work EXPERIENCE

Freelance/Self Employed, Metairie, LA | August 2010 - Present
WordPress Specialist | Content Strategist | Online Business Manager

Services provided include: Web Development Project Management; Digital Content Development & Strategy Implementation; SEO; SEM: Social Media Marketing Strategy
Contracted with the following Companies

Slam Dunk Investments, Metairie, LA | August 2011 - May 2013
Contractor | Content Strategist | Business Manager | Special Projects Manager

Lead web development team for an internet startup featuring national elite youth basketball news and scouting information.
Duties Included:
Managing day-to-day operations including payables, receivables and payroll; collaboration with outside start-up consultant to develop a new business model; over-seeing full site re-design project; directing social media marketing, brand development- including drafting of social media policy and SEO; collaborating on overall design & functionality of new site; creation of all functional site content; creation of copy for internet radio spots, & brand marketing- including press releases & social media posts; establishing editorial workflow processes, editorial style guide & calendar; directing a national staff of 10 contributing writers

NOLA Graphics, New Orleans, LA | February 2011 - September 2012
Contractor | Lead Copy Editor | WordPress Content Specialist

Developed, created, edited, and repurposed digital content for WordPress websites
Duties Included:
Working closely with each client to develop meaningful, relevant digital content with an emphasis on organic SEO; creation of blog posts, press releases and other related content for each client; formatting and placement of that content within the WordPress CMS to optimize user experience and build brand recognition & reputation; WordPress CMS training, website maintenance.


August 2011 to May 2013 Elite Youth Basketball Media and Scouting
WordPress CMS, Digital Content Strategist, SEO, Project Manager, Social Media Strategy

August 2011 to Present Hair Salon
WordPress CMS, Digital Content Strategist, SEO, Web Master

February 2012 to Present Metaphysical Supplies
Web Development, WordPress CMS, Digital Content, SEO, Web Master

November 2011 Limousine Charter Service
WordPress CMS, Digital Content, SEO

October 2011 Civil Engineering Firm
WordPress CMS, Digital Content, SEO

August 2011 Boutique Law Firm
WordPress CMS, Digital Content, SEO

May 2011 Construction Firm
WordPress CMS Training, Digital Content, SEO

March 2011 Electrical Services Company
WordPress CMS, Digital Content, SEO

Programs, Apps & Tools Proficiencies

WordPress Content Management System | CMS, Templates, Shortcodes, Plugins, HTML
Google | AdWords, Analytics, Apps for Business, Webmaster Tools
Adobe | Photoshop, LiveCycle, Acrobat Pro
Microsoft Office | Word, PowerPoint, Excel, Access, Outlook, Windows Mail
Social Media Marketing & Strategy | Facebook Insights, Twitter Counter, Sprout Social, Trumpia, Pinterest
SEO | Organic/Content Driven, Paid, XML Site Mapping, Keyword Research

Other Previous Work Experience

St. Bernard Parish Public Schools | January 2011 - January 2012
Reading & Math Interventionist, Summer School Teacher

Duties Included:
Working in up to groups of ten & one-on-one with at-risk students to improve basic reading and math skills, resulting in a 95% improvement across the groups of students enrolled in the program for that school year

R.H. Macy & Company | October 2010 - January 2011
Personal Shopper & Corporate Gift Sales (Seasonal)

Duties Included:
Assisting Department Manager during the holiday season with Personal Shopping Appointments and Corporate Gift Sales, managing off-site store located at Harrah’s Casino, New Orleans, LA
Contributed to 45% increase in sales over previous season

The Cheatward Company | March 2008 - December 2010
Project Manager & Historic Preservationist
Supervised an extensive historic renovation on Roseneath Plantation, Frierson, LA

Duties Included:
Carrying out detailed historically correct restoration of various architectural elements and fixtures including window glazing, cleaning and restoration of light fixtures, and interior hardware; managed a construction crew of eight employees; assisting company owner with project planning, including arranging for equipment rentals, and procurement of building supplies; managing receivables, payables and weekly payroll

Nursie Productions | May 2001 - July 2001
Production Designer
Lead art department for feature length horror film
Winner, New Orleans Media Experience, Best Horror/Suspense Feature Film, “Nursie” - November 2003

Duties Included:
Establishing the over-all look and feel of the films’ sets; supervision and coordination of the art director, key property, and costume department

Personal & Professional References Available Upon Request