M. Storey Edwards

Freelance Content Writer & Editor

Location:Covington, Georgia, United States
2 Skills
Seasoned written and verbal communication skills; Awareness of publishing concepts, writing and editing practices and standards; Ability to communicate messaging to diverse audiences; Awareness of AP style; Strong listening, creative thinking and interpersonal skills; Ability to work independently and in groups, prioritize, manage projects, work under pressure and demonstrate organizational and editorial skills

University of Georgia, Bachelor of Science in Journalism
Keller Graduate School of Management, Master of Business Administration, Master of Human Resources Management


2008 – Current
Ghostwriter and Communications Consultant
• Conceptualize content for a variety of mediums
• Write, edit and revise content for clients in meeting their editorial needs for books, web sites, promotional blurbs, resumes, white papers, marketing copy
• Interview persons for freelance articles and write articles for publication

2011 – 2012
Communications Specialist
Global HR Communications, NCR

• Produced and distributed print, online and video communications to the global employee base or to targeted audiences
• Produced content for training materials, reports, organizational regulations, internal newsletter, brochures, employee information, announcements and events
• Assisted in executing communications strategies and programs to influence employee engagement, increase employee knowledge and share global key HR messages
• Worked with HR subject matter experts to develop content for the Intranet, blogs, emails, videos, social media, print materials, surveys, presentations and face-to-face forums
• Developed messaging and creative platforms in line with company strategy and branding
• Served as the single point of contact for assigned HR subject matter experts on the development and distribution of enterprise-wide messages
• Worked collaboratively with other members of the Communications and Public Relations teams, contributed to enterprise-wide communications programs, and evaluated communication strategies

Marketing Specialist II and Speechwriter
State of Georgia
• Gathered research and information for Labor Commissioner
• Wrote, edited, proofread agency communications with AP style; reviewed print stories for errors in grammar, punctuation, and spelling
• Developed content for various communications channels, including the agency newsletter, brochures, email correspondence, business writing, annual reports, legacy report, white papers, Intranet and other professional level communications
• Managed project-level communications strategies including community outreach and social media plans for agency
• Drafted executive speeches, remarks, greetings, editorials for publish, talking points, research, statistical data and correspondence for Commissioner of Labor
• Developed and distributed agency-wide messages upon working closely with internal executives and senior staff
• Served as agency coordinator for annual State Charitable Contributions Program campaign; created agency’s Pelican and Paragon Awards
• Developed system-wide employee communications for programs (including, Intern Leadership Summer Program, Workforce Conference, Employer Committee Conference, State Charitable Contributions Program campaign, Take Our Daughters and Sons to Work Day and corporate health fairs, etc.)

Communications Manager
Public Broadcasting Atlanta
• Prepared and disseminated communications on behalf of the radio and television stations (Atlanta’s NPR and PBS Stations)
• Prepared all copy in PBA monthly newsletter distributed to nearly 40,000 members
• Prepared copy for PSAs, television and radio promotional spots
• Wrote station press releases and media advisories distributed to local, national and global outlets
• Developed marketing and communications plans for station initiatives including Atlanta Forum Network, Lens on Atlanta, etc.
• Worked directly with other department heads (TV, Radio, Web, Sales, Membership) to market departmental projects
• Envisioned and developed Atlanta Voices of Change (first black history radio feature at station)
• Coordinated interviews with the media and PBA senior management

• Identified potential media pitches, stories, messaging for external communications to local, national and international media
• Cited event opportunities with local organizations to increase station visibility and to enhance station’s marketing presence
• Updated content for pba.org
• Marketed television pledge drive via traditional and social media tactics
• Managed communications intern
• Identified potential media pitches, stories, messaging that can be incorporated into external communications

State of Georgia
• Spoke on behalf of the Department of Community Health regarding agency matters
• Worked closely with media and provided customer service skills in identifying and understanding their requests
• Managed media requests by coordinating interviews and provided departmental statistics and other information to media
• Developed statements on behalf of the agency and delivered them verbally and/or in writing to the media
• Served as a liaison to the media during Board of Community Health meetings – answering questions before and after meetings, setting up interviews immediately after meetings and in the days to follow
• Represented DCH at local press conferences, including those at the Capitol
• Edited and wrote agency press releases and media advisories
• Provided talking points, research and statistical data for DCH Commissioner’s interviews
• Prepared talking points to speakers for DCH events, for example, Women’s Health Summit
• Managed media clips of relevance to DCH and its programs, for example, Medicaid, PeachCare, etc.
• Wrote DCH Commissioner’s column

Marketing Specialist and Writer
State of Georgia
• Organized production of statewide newsletter for Labor Department
• Wrote and edited copy for agency’s newsletter
• Managed layout, editorial calendar and photo assignments for newsletter
• Facilitated interviews used for newsletter features
• Developed promotional materials, electronic communications to market agency events, conferences, programs
• Planned and facilitated GDOL internal and external events

2002 – 2004
Associate Editor
Atlanta Tribune: The Magazine
• Edited publication and wrote articles
• Managed multiple deadlines
• Assisted in magazine production
• Coordinated interviews for magazine articles
• Worked with Editor and Senior Editor in ensuring efficient magazine production

2001 - 2002
Marketing Associate
Women Looking Ahead News Magazine
• Assisted with the development of company events held annually to honor and recognize metro and national executives
• Prepared all scripts for company events (i.e., occasion, welcome, explanation of award, award presentation speech, acceptance speech, closing remarks) as read by CEO, sponsors and award recipients
• Wrote and edited company press releases, letters, memos and other correspondence in marketing events to the metro public
• Disseminated event information to those listed on company’s corporate database and general public

Women Looking Ahead News Magazine
• Wrote and edited magazine
• Directed editorial staff and art director during magazine production
• Primary manager for editorial content of each bi-monthly issue
• Coordinated all interviews for magazine articles
• Collaborated with CEO and publisher consistently in production

Notable Interviews for Cover Stories and Feature Articles
Dr. David Satcher, former U.S. Surgeon General; Michael Thurmond, former Georgia Labor Commissioner; Xernona Clayton, TBS Executive and Trumpet Awards Creator; the late Dr. Dorothy Height, former Chair and President Emerita, National Council of Negro Women; Magic Johnson, Entrepreneur; Kasim Reed, Mayor of Atlanta

Edited manuscript for renowned author Shelia Moses (National Book Award finalist and an American Library Association's Best Books for Young Adults nominee)
Women Looking Ahead News Magazine (Cover story on TBS Executive Xernona Clayton)
Georgia Trend, Red & Black newspaper, Rockdale News, Book foreword (ghost writer)

Adobe Illustrator, MS PowerPoint, Word, Excel, Outlook
Skills (2) Rating
Content Writing