Nanci Booth

Freelance Website Designer & Logo Designer

Location:Milford, Massachusetts, United States
2 Skills
Versatile art director whose background includes acclaimed work on global campaigns. Delivered effective concepts, dynamic visuals and innovative strategies for online and print delivery.

Technical Proficiency
InDesign • Photoshop • Illustrator • Dreamweaver • Quark • PowerPoint • Acrobat

Additional Capabilities
Messaging & Branding Consistency • Brand Creation & Reinvention • Cross-Channel Marketing • Photo Shoot Direction • Press Checks • Job Estimating • Project and Vendor Management

Websites • Direct Mail • Annual Reports • Brochures • Identity • Ads • Magazine Layout • Packaging • Trade Show Graphics

Freelance Experience
Launched and grew graphic design company, building a list of clients that includes ad agencies and companies of all sizes.

Corporate: Hasbro • TJ Maxx • JJill • Parametric Technology Corporation • Barbour • Four Seasons Hotels • Sonesta Hotels • Liberty Mutual • Fidelity Investments • Island Creek Oysters • Rock Paper Scissors • Wellness Workdays • The Big Dig • Gilbane Development

Education: Harvard University • Wentworth Institute of Technology • Massachusetts College of Art • Boston Public Schools • Boston Plan for Excellence • Colleges of the Fenway • Buckingham Browne & Nichols School

Publishing: Boston Magazine • The Bulletin • WIT Magazine

Agencies: ISM Strategic Marketing • BBK Worldwide • Donovan Group • Carlson Communications

Full-time Experience
Art Director/Sr. Designer, April 2012 - March 2013 (one-year contract)
Hasbro, Pawtucket, RI
Collaborated with writers, multimedia, and digital team members, as well as internal clients, to
conceptualize and execute creative solutions to support a wide variety of programs, promotions, advertising, direct marketing, and events. Worked individually and as part of cross-functional team to plan, analyze and recommend creative concepts and executions across all types of media. Designed for global brands including Transformers, My Little Pony, Littlest Pet Shop, NERF, Mr. Potato Head and Monopoly.

Art Director, June 1995 - October 1996
Holland Mark Martin Edmund, Boston, MA
Responsible for the development, layout and execution of print materials including brochures,
catalogs and direct mail. Partnered with copywriters to create successful ad campaigns for various clients including Fidelity Investments, AT&T and Delta Dental. Managed in-house and contract staff, including illustrators, photographers and print vendors, to facilitate project components. Worked successfully with clients to identify key message, tone and target audience. Developed strong concepts and helped pitch ideas during client presentations. Oversaw production of collateral during press checks to ensure quality and brand identity. Managed studio staff.

Art Director/Designer, November 1993 - June 1995
Specialty Art International, Waltham, MA
Created high-level design pieces, including corporate identity and logos. Sought unique and
inspiring design alternatives using typography and illustration skills. Governed projects from
concept through completion. Interpreted client needs and crafted strategies to improve
client positioning while adhering to existing graphic standards and parameters. Coordinated
production scheduling for simultaneous projects within multiple deadlines and budgets.
Commissioned photographers, print vendors and freelance staff. Mentored junior designers.

Savannah College of Art & Design, Savannah, GA,
Bachelor of Fine Arts

Emerson College, Boston, MA
Certificate Program, Screenwriting
Skills (2) Rating
Website Design
Logo Design