KATHERINE J. S. JOHNSON
3314 Emory Church Road
Olney, MD 20832
To Whom It May Concern:
I am an experienced graphic designer and marketer with over 13 years of experience in print design and publishing. I have done everything from marketing and promotions, to expert book layout, design and editing. I am also a talented cover designer and a computer wizard when it comes to file conversions of both graphic and text files. I can also create eBooks and have recently worked converting titles for both Amazon's Kindle and Sony's Nook. In addition I am a highly experienced graphic designer proficient in all Adobe software platforms including PhotoShop, Illustrator, DreamWeaver and InDesign.
I can handle your marketing and promotional efforts from concept to completion. I can design or update your logos, catalogs, brochures, web pages, banner ads, flyers and trade show materials. And I can design, write and publish your newsletter or e-newsletter. I am also an expert photo editor, and I can restore your old photos or make your new ones look sensational. My strong research skills and ingenuity provide me with the ability to learn and adapt to any contingency.
My ideal situation allows me to work mainly from my fully equipped home office. I am a multi-tasker and creative problem solver with exceptional follow-through allowing me to work independently, efficiently and effectively in a fast-paced environment. When you review my résumé, I am sure you will find that I have the experience you require. Please feel free to check out my portfolio www.ecrcontractors.com/Graphic_Design.html. If you need someone you can depend on, please contact me. I look forward to hearing from you.
KATHERINE J. S. JOHNSON
I have worked with a wide range of mediums to produce professional and targeted informational, marketing and promotional materials. My expertise in graphic design and desktop publishing combined with excellent copywriting, editing and research capabilities give me the skills needed to produce the print and online graphic materials that can provide your company the face it needs.
? Graphic Design and Artistry- Innovative designs to give you the look you want. High quality production of book covers, banner ads, logos, promotional pieces in a variety of styles, software environments and file formats. Targeted creation of event posters, flyers, postcards, direct mail pieces, business cards, certificates, tickets, résumés and more!
? Publishing- Formatting and editing of books and manuscripts for printed and electronic publishing. Professional creation of books, newsletters, catalogues, brochures and trade show materials. Cover design.
? Newsletters- Newsletter production including template design, layout, writing, editing, html formatting and electronic distribution.
? eBooks- Conversion of books and documents to eBooks. Formatting and uploading of eBooks for Kindle, Nook and various other eReaders.
? Promotions- Targeted ad creation including placement in a variety of medias, custom invitations, design and production of promotional giveaways and contests. Creation and updating of trade show materials. Custom t-shirt and merchandise design and production.
? Marketing- Co-ordination of online and off-line marketing efforts for optimum revenue and cost efficiency. Expert copyrighting. Design and implementation of strategic marketing plans. Engineering of marketing alliances and cross promotions with diverse organizations to further the visibility of all parties. Market research including creation and implementation of market surveys. Exceptional research skills.
? Event Production- Program and content development and production for events including parties, formal events, festivals, sporting events, fashion shows, and demonstrations. Solicitation of sponsors, booking, site selection and contract negotiations. Hiring, hospitality, and vendor coordination.
? Public Relations- Writing and distribution of press releases and press kits. Interviews, blog tours, review solicitations and social media networking.
? Fundraising- Membership drives, merchandising and events of all kinds.
? Direct Mail Campaigns, Email Broadcasts and Fax Broadcasts- Piece design, copywriting, product research, lead generation, list research, preparation of financials, tracking, and report generation.
? Webmaster- Website design and management with an emphasis on usability and optimal marketability.
? Database Management- Customization, management and maintenance of your database. Data conversions, imports and exports.
? Photo Retouching- Retouching, restoration and manipulation of photos and other graphics.
? Software- Proficient at running and trouble shooting a wide range of software including the following: ACT!, Adobe Illustrator, Adobe PhotoShop, Adobe InDesign, WordPerfect, DreamWeaver, Excel, Front Page, Lotus, MSWord, PowerPoint, Quark Express, QuickBooks. Capable of mastering new software in a minimum of time.
? Hardware- Skilled at computer and component installation, maintenance, and upgrades.
Arrow Publications, LLC Potomac, MD
Public Relations Director
Increased visibility of the authors through radio, print and online interviews and reviews. Promoted and marketed comics and graphic novels as well as a wide variety of other titles. In charge of social networking, press releases, author interviews, blog tours and review solicitations. Designed a wide variety or targeted banner ads. Formatted titles for release on Amazon’s Kindle and published on their site. Maintained FaceBook, Twitter, and YouTube accounts to promote titles and authors. Produced electronic newsletter included writing, editing, layout, graphic creation, html formatting, publishing and electronic distribution.
Hutton Electronic Publishing Westport, CT
Designed and formatted manuscripts and books for publishing as paperbacks and hardcover books. Cover design, creation and formatting. Interior layout design. Maintained website included updates, new pages for new titles, maintaining and updated inventory for shopping cart.
Evolve Marketing and Graphic Design Olney, MD
Marketing, Graphic Design, Promotions, Desktop Publishing, Event Production
Provide marketing, desktop publishing services, graphic design, trade show materials, advertising, promotions and event planning. Hire and oversee talent. Conduct onsite hospitality, stage and event management when need arises. In charge of soliciting and coordinating vendors for large festival events. Other services include fundraising, desktop publishing and website design, as well as expert database creation and management. Plan and coordinate the Sherwood Elementary School Spring Fair.
Business Publishers, Inc. Silver Spring, MD
Director of Marketing
In charge of marketing staff of twelve. Oversaw production of direct mail campaigns, promotional efforts, copy and prospect research for over 50 publications. Troubleshot computer and technical problems. Designed marketing plan and work schedule to accommodate entire department. Coordination of the marketing department to combine conference promotions with publication promotions and effectively reduced costs. Cut costs and raised revenue by 14% in a single quarter. Responsible for all aspects of marketing and promoting eleven publications. Conceived and implemented electronic delivery of publications. Developed a new method of processing site license requests for significantly increased profits.
AIS Marketing, Inc. Greenbelt, MD
Vice President of Marketing
Implemented marketing programs for the EB-5 Investment Visa Program. Supervised workflow for 15 marketing representatives. Created and implemented strategies for marketing to international prospects. Responsible for database administration and information systems networking.
Ecolution, Inc. Merrifield, VA
Office management, accounts payable and receivables, and payroll for eco-friendly mail order clothing store.
Henry M. Jackson Foundation Washington, DC
Behavioral sciences research on military AIDS patients. Included extensive targeted research for several doctors.
The George Washington University Washington, DC
? B.A., Psychology ? A.A., Economics
Maryland College of Art and Design Silver Spring, MD
? Web Page Design
Professional Training Various Sites
? Marketing Plans & Competitive Strategies
? Managing Multiple Projects Objectives and Deadlines
? E-Commerce: Web Marketing Essentials
? Website Development and Design
? How to Develop Effective Marketing Plans & Competitive Strategies
? NPA Prospering from the Electronic Revolution Conference.
? NEPA International Newsletter Conference. Concentrations in Web Marketing, Email Marketing, Fax Broadcasting, and E-Commerce.
Available upon request
KATHERINE J. S. JOHNSON
3314 Emory Church Road
Olney, MD 20832