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Erin Walsh

Freelance SEM Freelancer & International Marketer

Location:Monarch Beach, California, United States
2 Skills
Erin Walsh
4 Reina
Monarch Beach
CA 92629
c: 949.599.5162
h: 949.481.0299

Marketing Executive with over 19 years of experience in International strategic marketing. Seasoned professional in Social Media and Demand Generation Marketing driving sales results. Hands on relationships with customers and partners, while increasing revenue & operating profit. Proven track record managing small and large teams and marketing budgets for Fortune 500 and start up environments.

INTERNATIONAL EXPERIENCE: Lived and worked for 14 years in Europe and Asia holding senior positions driving marketing, management and operational efforts for those regions. Helped build and grow new immerging markets in Latin America, Asia, India, the middle east & Russia. Managed teams across each region and regional initiatives. Directed pan-regional & global teams of up to 30 employees.

Global & Regional Strategic Planning and Delivered Forecasted Plan Commitments, Demand Generation, CRM/PRM, Cross-Functional Relationship Management, Product launch Management, Global Branding, CLOUD Storage, Digital Marketing & Advertising, Channel Marketing & Development, Investor & Public Relations, Market Analysis & Segmentation, Social Media, Acquisition & Customer Based Marketing, E-Commerce Marketing, Sales & Partner Recruitment, Training & Enablement, Budget & Operational Management, Event Planning & Management, Immense experience with Hardware, Software, Telco’s, Cloud Computing, Networks and Systems Marketing, Vertical Marketing & Segmentation, OEM, SI, Resellers, and Distributor relationship and marketing management

WESTERN DIGITAL – Director, WW Marketing Channel Marketing 2011 – Current
Location: Irvine, CA USA

Challenge: Hired to build & re-create the go to market strategy for Western Digital’s Internal Drive Business Unit. Build a WW channel brand and drive global programs in conjunction with global and local consumers, resellers, OEM’s, E-tailers/retailers, Distributors, SI’s and end users groups/verticals. Driving marketing management and CRM/PRM for Desk Top, Mobile, SSD, Enterprise & AV BU’s. Manage an annual budget of 70M worldwide.

Action/Results: Leading a team of 30+ drove a downstream strategy that enhanced a pull marketing plan while launching a global PRM system. Successfully create global plans, launch products, manage global budgets and drive demand through Social Media, MDF, Co-op and partner incentive programs to create pull through a downstream focus and model. Drive an e-tail marketing plan and strategy. Develop and implement business plans, marketing strategy, and forecasts for products and vertical markets. Lead a result driven Demand Generation process, based on programs that are measured and matured. Use social media, vertical and segmentation strategies to approach the channel and end users to drive demand and pull marketing results.

THE PLANET GROUP – Vice President, Business Development Asia Pacific & Japan 2009 - 2011
Location: Singapore

Challenge: Hired by the Planet Groups CEO to open the Asia Pacific & America’s Offices, build and drive The Planet Group’s Brand, while building the company’s Asia, North America and South American business in the sales of a SaaS PRM Solution

SaaS Partner Relationship Management Solution to help provide customers with end-to-end solutions to help organizations manage some or all aspects of the partner sales channel lifecycle. Improve loyalty, manage incentives, connect with partners, streamline online communications, optimize use of marketing development funds, drive social media campaigns and understand channels and customer behavior.

Action/Results: Successfully built and expanded The Planet Group’s footprint across Asia and the America’s by 100%. Leveraged existing business in other regions to drive sales in the US, while driving new business using an existing global network. Met and continued to exceed CEO expectations and goals. Created down stream models creating demand with the channel and expanding to end-users through social media and vertical/segmentation strategies.
Member of the Executive Team.

EMC CORPORATION – Director, Channel & Alliances Marketing, APJ 2001 – 2009
Location: Hong Kong

Challenge: Promoted and transferred to Hong Kong to direct the region’s Channel & Alliances Marketing Teams. To build an Asia Pacific Channel Program that proved measurable results and ROI. Working with channel sales to drive OEM and partner loyalty, partner sales goals and product launches throughout Asia.

Action/Results: Developed value propositions, drove partner engagement, sales & service training across 14 countries generating incremental and partner revenue. Consolidated partner and marketing teams through 42 company acquisitions. Managed a marketing budget of 25M.
Was nominated for the EMC President Award for the creation, implementation and launch the EMC Velocity Partner Program (partner relationship management system).

EMC CORPORATION – Channel & Alliances Marketing, Europe, Middle East & Africa
Location: United Kingdom – London

Challenge: Hired by EMC EMEA to create a non-existent channel marketing organization across the region from scratch. Drive channel business with EMC’s Hardware, Software & Cloud storage solutions.

Results: Built, launched and managed the EMC Velocity Partner & Alliances Program for Europe, Middle East and Africa. After five years in Europe, was promoted and relocated to duplicate the European program and strategies and best practices across Asia Pacific & Japan.
Directed and Launched the Pan-EMEA coop, MDF, rebate, PRM, training and rewards programs that included systems and processes to support these activities.

Launched a Global Challenge Sponsorship with Unisys to formulate relationships with sales & customers globally, resulting in 28 events hosting 700 customers. Created lead-generation campaigns, 15% lead rate, converting 6-12 months. Managed a marketing budget of 40M.

LEO BURNETT – Vice President, Europe, Middle East & Africa 1998 – 2001
Location: United Kingdom - London

Was promoted & relocated to London to open & direct the technology division of Leo Burnett advertising as the EMEA Vice President reporting to the company CEO. Working primarily with start-up technology companies helping them develop a global business strategy. Created and drove all marketing operations to take US clients to Europe.

ORACLE CORPORATION – Senior Manager, WW Demand Generation 1995 – 1998
Location: United States – Redwood City, CA

Developed & managed the Demand Generation group worldwide. Built & managed a high performing global team of 10 individuals, and an integrated global agency network.

1991 B.A. Marketing Communications, University of Dayton, Dayton Ohio, USA

18 professional recommendations can be found at
References available on request
Skills (2) Rating
International Marketing