Melissa B

Freelance Copywriter & Newsletter Writer

Location:Olathe, Kansas, United States
2 Skills
Experience: B. E. Smith, Inc. (2006-Present)
Lenexa, KS
Director, Marketing and Sales Operations

In my role as a Director of Marketing and Sales Operations, I lead a team of six marketing coordinators to drive sales efforts and grow business opportunities. We develop and increase lead generation, create regional and national marketing campaigns and initiatives, develop collateral, proposals, and internal territory reviews, and drive our client messaging for all campaigns.

Daily tasks include writing marketing and sales copy for email campaigns, direct mail campaigns, sales proposals, and our corporate website. Event planning and event strategy are a large part of my day. We utilize best practice marketing and sale initiatives when sending our sales team out into the field.

WDAF TV Fox 4 Mkt. 31 (2004-2006)
Kansas City, MO
News Producer, Promotions Producer
• Producing newscasts
• Writing news stories for web use and broadcast
• Editing copy
• Writing press releases
• Attending and organizing community relations events

WCTI TV 12 Mkt. 103 (2003-2004)
New Bern, NC
News Producer
• Producing newscasts
• Writing copy
• Supervising graphic production of newscasts
• Conducting interviews
• Writing press releases

KJHK Radio (University of Kansas) (2001-2004)
Lawrence, KS
News Director, News Anchor, Producer, Reporter
• Writing/editing copy for newscasts
• Anchoring newscasts on-air
• Supervising newscast production
• Training reporters, anchors, and producers
• Conducting interviews
• Designing news introduction music and slogan
• Organizing community relations events
• Representing KJHK at community/university events

Education: University of Kansas
Lawrence, KS
2003 Bachelor of Science in Journalism

Webster University
Kansas City, MO
Masters of Arts, Marketing

Recognition: Kansas Association of Broadcasters Award
Editing/Copy Writing
Kansas Association of Broadcasters Award
Feature Writing
Skills (2) Rating
Newsletter Writing