Marine Bouchara

Freelance Direct Marketer & Social Marketer

Location:Brooklyn, New York, United States
2 Skills
Eight years of experience in customer relationship management and in digital communication for international companies (airlines, cosmetics, consumer goods, health, telecommunication)
Efficient, reliable and team oriented


RAPP PARIS (DDB network) - Multichannel marketing agency Paris, France
Senior Account Manager (from 2007; Account Executive from 2003 to 2007) 2003 – Jan. 2011
• Advisor on global communication strategies (analysis of client needs; recommendations) and in CRM
• Implementation of cross channels communication campaigns for recruitment, loyalty programs and products launches: multi language e-mailings, websites, banners , social networks (Facebook, YouTube), video
• Creative briefing, wire framing , tecnical requirements, follow up of the production …
• Daily follow up and coordination of clients, decision makers and all departments within the agency (creative department, art buying, production, legal department, strategic planning….)
• Monitoring of annual budget, scope of work, planning
• Exploitation of data mining segmentation, analysis and reporting of post-campaign analytics (ROI)
• Coordination on international accounts with Worldwide Rapp teams (New York, London, Amsterdam…)
• Management of two account executives and interns

Main accounts and accomplishments:
Air France KLM - Flying Blue frequent flyer program in 12 languages
• Advised and deployed digital e-CRM campaigns to retain program members and increase their flight activity
• Designed and monitored the yearly membership cards renewal campaign: Flying Blue marketing positioning, organization and oversight of photo shoots in South Africa, global coordination
• Implemented digital tactical operations such as auction websites to get members to spend their miles /an entertaining website to promote a new travel class
Coty - Beckam Fragrances - Digital strategy
• Recommended and built a newly designed website to launch a fragrance line:
• Set up a global strategy to drive consumer involvement and viral marketing through a Facebook game
• Defined the scope of work and related annual budget
Boots Laboratories - Alliance Healthcare
• Above and below the line communication
• Implemented campaigns for product launches and public relations content: banners, e-mailings, press…

Other accounts:
- Coty – Astor Cosmetics - Defined a social network strategy to relaunch the brand: Created the relating YouTube channel and Facebook page
- Telecom Italia (Telecom carrier), Bouygues Telecom (leading French cell phone carriers), Le Printemps (department store), Hansaplast (healthcare), Lacoste (garment), Kiloutou (construction appliances rental)…

KERTEL - Prepaid Internet / Phone cards Paris, France
Junior Trade Marketing Product manager 2001 – 2002
• Drove distribution channels (food/specialized superstores, institutional vendors, vending machines): promotional campaigns, sales, allocated budget monitoring
• Developed tools and arguments for the sales force
• Analyzed opportunities in terms of product launching (Internet prepaid card…); conducted benchmarking; answered to requests for proposal

- 2012: Certificate in Digital Media Marketing - New York University
- 2000-2001: Postgraduate (Master’s II), in Logistics – University Paris 1 Panthéon Sorbonne - Paris, France
- 1998-2000: Master's degree I, in Management and Economics, Marketing and Communication options - University Paris 1 Panthéon Sorbonne – Paris, France
- 1996 -1998: University Diploma in Economics - University Paris 2 Assas - Paris, France

- 2011-2012 : Volunteers for the « Accueil New York » association, in charge of weekly e-newsletter and website
- Graphic chain; content management systems (Drupal); campaign management tools (Omniture); Interactive wireframe software (Axure), Microsoft Office Pack; notions in Photoshop and HTML
- Foreign languages: English, French (native), Spanish (basic)