Minal Mehta

Freelance Blog Writer & Editor

Location:Los Altos, California, United States
2 Skills
Minal Y Mehta


B.A., Sociology, University of Southern California August 1994-May 1997


Owner, Favors by Mima - April 2010 to Present
• E-commerce store at Etsy.com (http://www.etsy.com/shop/favorsbymima?ref=shop_sugg)
• Social marketing – Facebook, Pinterest, LoveIt, Lover.ly, Flickr, Twitter
• Partnering with a subscription service company to expand market reach
• Selling through online venues as well as festivals and craft fairs
• Producing all online content and marketing materials
• Invited as a qualified small business partner by Facebook to explore new advertising avenues

Freelance Writing- April 2008 to 2010
• Consulted with mom and pop businesses to expand their niche markets with social media
• Created email marketing and web content for swapthing.com
• Wrote marketing articles for Spokeo.com
• Subcontinent Films Inc. – Authored all website content for the upcoming feature film Blind Ambition
Product Analyst, Search Team Overture (Yahoo) - July 2000 to 2003
• Participated in product development with multiple departments (operations, sales, business development and finance)
• Worked with internal, and external customers to determine goto market strategy for new products and product enhancements
• Documented process flows, requirement specifications, product evolution plans/roadmaps
Senior Content Review Editor, GoTo.com - June 1999 to July 2000
• Facilitated extensive training to all new GoTo.com employees within the Account Services Division.
• Maintained a single “voice” for customer service representatives through training materials.
• Provided overview training of Editorial Guidelines to new employees throughout the company
• Supported editors by defining and clarifying editorial guidelines and processes
• Coordinated with other departments to resolve editorial issues
• Processed various customer requests
• Worked with clients to increase targeted leads to their site
• Created department-wide teaching aides for new concepts and guidelines
• Assisted in the creation of Quality Assurance guidelines for the department
• Created a post-training curriculum to support new editors
Marketing Assistant, Rainbird Manufacturing Inc. - September 1998 to June 1999
• Provided extensive support for each member of the Landscape Drip division of Rainbird Inc.
• Created marketing material for Xerigation products
• Processed all customer requests for Xerigation products, literature, sample kits, and Video material
• Facilitated communication between customers and members of marketing staff
• Created and maintained extensive database of current and prospective customers
• Successfully upheld a two-day turnaround time for fulfilling all incoming requests
• Developed and updated fulfillment records on a weekly and monthly basis
Marketing Assistant, CMI Marketing Inc. - March 1998 to September 1998
• Edited copy for the Pillsbury radio, print, and television advertisements for the Los Angeles market
• Oversaw the fulfillment of year-long advertisement campaigns
Skills (2) Rating
Blog Writing