*Full and deep
*Authoritative and professional
*Warm or motherly and intimate for best friend or advice
*Can be silky, sexy and alluring, feminine.
*Can be wise cracking - irreverent.
Inviting yet solid for corporate/sales narration.
Playful and warm for children's work.
Confident, youthful and hip for commercials.
Understanding and reassuring for parent-oriented websites.
Clear and concise for websites and presentations involving medical or scientific content.