DhariLo

Freelance Social Marketer & Internet Marketer

1155
Location:New York, New York, United States
Profile:https://www.freelanced.com/dharilo
0
Kudos
4.0
2 Skills
$50
Rate/Hr
Dhariana Lozano
E: DeeLozano@gmail.com

Experience

Freelance Work
Tacis Beyti- Zagat rated #1 Turkish restaurant in New York City
Scram Jones- 3 time Grammy nominated producer and DJ
Jordan Andino- Executive chef in NYC- most recently on Food Network's "Chopped"

• Organically grow all social media outlets.
• Create and manage content posting
• Oversee and evaluate analytics of social/online, email and website campaigns
• Execute all social media campaigns to build online brand presence and event awareness

Wines by Wives, New York, NY 3/12/2012- Present
Director of Social Media and E-Marketing
Wines by Wives is the celebrity wine club of the month that gives back to charity. Wines by Wives gives fans an opportunity to connect with their favorite celebrity in an innovative way while learning about and experiencing new wines.
• Organically grow all social media outlets. Facebook has grown to over 20,000 likes since Feb ’12 – Reached 34% Facebook fan engagement rate (average engagement rate across Facebook fan pages is about 2%)
• Social media consulting and managing for celebrities who are featured in the wine club
• Create content including contests/giveaways for Wines by Wives
• Oversee and evaluate analytics of social/online, email and website campaigns
• Execute all social media campaigns to build online brand presence and event awareness
• Manage marketing campaigns for online and offline events, and various other initiatives
• Develop and execute online marketing campaigns to drive opt in members, wine club registrants, and strategic lead generation development campaigns
• Cultivate strategic media partnerships and engage audience to enhance SEO and increase web traffic

IQPC, New York, NY April 2011- April 2012
Social Media and E- Marketing Manager
Human Resources IQ and Customer Management IQ are free online resources providing access to a wealth of content for both HR and Customer Service Professionals.
• Increased the HRIQ LinkedIn group by 20% and Facebook likes by 10% in the final 3 months
• Increased overall traffic to HRIQ by 32% and membership grew by 10,000 new members
• Oversee and evaluate analytics of email and website campaigns for Human Resources IQ
• Execute all social media campaigns to build online brand presence and event awareness
• Manage marketing campaigns for online and offline events, webinars and various other initiatives for IQPC
• Develop and execute email marketing campaigns to drive opt in members for portals, delegates for upcoming events, and strategic lead generation development campaigns
• Cultivate strategic media partnerships and engage audience to enhance SEO and increase web traffic
• Create and deploy twice weekly newsletter to opt-in database promoting new content and events while tracking online ad campaigns aiming to optimize sponsored banners and whitepapers
• Execute third person sponsored email marketing campaigns

Search Engine Marketing LLC l Holiday Events LLC, New York, NY Dec. 2010- March 2011
Social Media Marketing- Events Coordinator
• Managed social media accounts and presence of Chelsea Manor, Pubcrawls,com, NewYearsEve.com
• Responsible for coordinating onsite event management
• Collaborate with industry associations and media partners to execute marketing partnerships and barter agreements that effectively achieve the recruitment objectives and brand strategies of all participants
• Assisted Human Resources Department with payroll operations and hiring and other office activities
• Assisted with the development of a management system for efficient information organization

Status Nightlife + LCL Hospitality New York, NY Dec 2009- Nov 2010
Special Events Coordinator – Social Media Marketing
• Established and managed social media accounts and presence
• Responsible for creating marketing promotions and proposals for the venue
• Assisted with onsite event management, booked events, and drafted event proposals and contracts

Education
Fashion Institute of Technology: Bachelor of Science in Advertising and Marketing Communications May 2010

Skills
• Fluent in both English and Spanish
• Basic/Entry level HTML
• Proficient in Exact Target, Adobe Photoshop, and Microsoft Office Suite: PowerPoint, Excel, Outlook, Word