Esther Lombardi

Freelance Writer & Blog Writer

Location:Albuquerque, New Mexico, United States
2 Skills
Writer chick, childhood-cancer support advocate, avid reader, blogger, book nut, online-media strategist, editor, content-management expert, marketing guru, impassioned pen pusher, literati, content manager, geek @editwriter @bookgeek

Content and communications expert with more than 15 years experience in the creation, presentation and publication of online content and print collateral.

? Online Content Strategy, Creation, and Presentation (Content Management Systems: Drupal, Plone, Joomla, Ning & Wordpress)
? Email Marketing Campaigns
? Community Engagement via Social Media Marketing
? Direct Marketing
? Print & Online Advertising Campaigns
? Search Engine Marketing (SEO/SEM)
? Integrated Marketing Communications
? Eco-friendly Marketing Approaches
? Brand Identity Development
? Web Analytics

Blogger + Website Editor + Content Manager + SEO Specialist (Books & Literature), part of IAC
January 2000 – Present (13 years 4 months)
? Manages content for a highly trafficked, literature website (the network reaches 69MM unique monthly visitors in the United States)
? Consistently grows traffic (year-over-year) through targeted content and strategic promotion; maintains rank in the top 10% of sites on the network (~1000 sites)
? Manages team of Contributing Writers to ensure the consistent, in-depth coverage of all subject matter across the site
? Interviews Content Specialists (professors, authors, book editors)
? Participates in an ever-growing affiliate network; submits reports as applicable; updates promo/coupon codes as necessary
? Networks with bloggers, publishers, authors, & PR professionals--for mutually beneficial growth & success
? Writes & edits blogs, newsletter emails, reviews, news and features for the most comprehensive website in its niche topic area
? Creates and maintains all content via About's proprietary content management system + WordPress + social media

Blogger + Publisher Relations Manager + Tech Support + Social Media
Escalate Media
December 2012 – Present (5 months)Albuquerque, New Mexico Area
? Works with 4,000+ bloggers (the network reaches 10 MM parents monthly in the United States)
? Analyzes & provides technical assistance (troubleshooting for tools, widgets and plugins) to bloggers; provides training solutions via tutorials, one-on-one sessions, Skype, GoToMeeting/GoToWebinar, screen-share and conference calls.

Content Manager + Digital Marketing Manager + Social Media + Webmaster
July 2008 – November 2012 (4 years 5 months)Santa Fe, New Mexico Area
? Migrated all digital content/multimedia assets from Drupal to Plone (2009), & from Plone to WordPress (2012)
? Maintained and successfully optimized site properties on a variety of Content Management platforms: Drupal, Plone, Joomla, Ning & Wordpress
? Coordinated web projects across departments (in support of fundraising, program development, radio & conference-promotional activities)
? Managed a marketing campaign that successfully tripled qualified traffic to in six months (2012)
? Leveraged social media to enhance campaign performance and nurture current prospects (launched social media presence in 2009, & continued to grow online presence to a combined fan/follower base of nearly 30k)
? Analyzed & provided technical assistance (troubleshooting, desktop support, web-content/architecture solutions) to staff & members; provided targeted training solutions via tutorials, one-on-one sessions, Skype, screen-share, conference calls, & all-staff meetings

Publications Manager + Techncial Writer
Ultramain Systems, Inc.
2005 – 2008 (3 years)Albuquerque, New Mexico Area
? Successfully developed a strategic plan for the Publications Department and implemented solutions to ensure on-time deliverability of all software documentation to customers: Emirates Airlines, Cathay Pacific, and Virgin Atlantic
? Interviewed Subject Matter Experts (trainers and software engineers) to determine functionality and features
? Launched the successful overhaul/facelift of all email and web-marketing solutions
? Managed a team of technical writers and web-technology experts to ensure delivery of all contractually mandated materials (training manuals, online help, user manuals, and administration guides)
? Successfully spearheaded the optimization and streamlining of all documentation (and collateral materials) using existing software as well as new policies/procedures and technology--to achieve ISO 9000 certification

Communications Editor
K Dunn & Associates
2000 – 2003 (3 years)Eugene, Oregon Area
• Developed and produced marketing campaigns and materials (brochures, press releases, and presentations)
• Designed and developed web content updates, HTML emails, and promotional mini-sites
• Produced training materials and online documentation

California State University-Sacramento
MA, English
1996 – 1998
Staff Tutor in the Writing Center, Graduate Records Exam Workshop Leader

California State University-Sacramento
BA, English
1994 – 1996
Activities and Societies: English Club; Reporter, State Hornet

College of the Siskiyous
Associates of Arts, Journalism
1992 – 1994
Activities and Societies: Co-Editor, Siskiyou Eagle Magazine; Assistant Editor and Reporter, Siskiyou Eagle Newspaper
Skills (2) Rating
Blog Writing