Carol Tornatore

Freelance Book Cover Designer & Book Designer

Location:Sarasota, Florida, United States
2 Skills
• Award-winning Freelance Senior Graphic Designer/Illustrator specializing in book and
print-based design
• Experienced in all phases of the creative process from conception to production, including
managing and art directing freelance and in-house teams to achieve high-quality, on-budget projects
• Proven ability in building and maintaining successful and collaborative working relationships with authors, editors, creative directors, publishers, marketing, and printers, to oversee all aspects of the design project

Professional Experience

Carol Tornatore Design / Nokomis Florida
2000 – present / Principle

• Provide diverse, inventive solutions to a wide variety of design projects, including book interior and cover designs, quickly and efficiently with particular attention to detail resulting in high quality products.
• Self-motivated, able to generate fresh design options in relation to quality level, cost, marketing, and publishing schedule
• Consult directly with editors, authors, and publishers designing fiction, non-fiction, and picture books to avoid costly errors in the final stages of production
• Develop, implement and facilitate large and small-scale budgets on a per project basis
• Guide and direct all aspects of the design process through formatting/layout process, all mechanical stages, preparation of files for printing, reviewing 4/C proofs, and attending press checks to insure quality control
• Art direct freelance illustrators through concept, storyboarding, preparation of digital files, or preparation of illustrations for color separation
• Review portfolios, select and supervise illustrators and photographers, and direct photo shoots
• Illustration skills in communicating ideas creatively and effectively in a range of media including: ink-based drawings, oils, pastels, 3-dimensional construction, digital photo manipulation, and cut paper

Gulf Shore Media, Inc./Sarasota Magazine / Sarasota, Florida
1998 – 2000 / Art Director

Sarasota Magazine, Concierge Magazine, On the Beach Visitor’s Guide Book,
Van Wezel Performing Arts Program Guide Books, Invitations to various local events

Sarasota Magazine, Concierge Magazine, On the Beach Visitor’s Guide Book, Van Wezel Performing Arts Program Guide Books, Invitations to various local events
• Conceptualized creative, contemporary covers and interiors of Sarasota Magazine on a monthly basis
• Maintained visual identity to complement the editorial tone; created fresh design while maintaining a consistency from one issue to the next resulting in Charlie awards
• Identified and resolved potential layout issues during design process
• Managed and motivated professional in-house and freelance designers
• Art directed and coordinated freelance photographers to achieve high-quality imagery for each issue
• Handled all aspects of scheduling, problem-solving, relationship building with vendors

Pineapple Press, Inc. / Sarasota, Florida
1994 – 1997 / Designer / Production Manager

• Design, production, and project management of a large list of trade book projects, catalogs, and marketing materials
• Conceptualized innovative, contemorary covers and interiors aligned with editorial direction
• Developed new typographic and layout solutions
• Maintained relationships with printers and vendors
• Utilizied up-to-date knowledge of industry software

McDougal, Littell/Houghton Mifflin / Evanston, Illinois
1988 – 1994 / Senior Designer

Designed, implemented, and worked with a variety of creative professionals on the Literature and Language series (7 grades), Handwriting Connections series (7 grades), Geometry, Algebra I and II, and Economics program.

• Responsible for all aspects of textbook and product design from initial concept to finished product including student and teacher editions and teacher’s resource files, ancillary materials, packaging, software, and boxwraps
• Reviewed and discussed concepts and design directions in a collaborative team setting
• Guided and supervised teams of up to 10 freelance designers on a per-project basis by utilizing innovative methods and compelling goals to achieve high-quality product
• Reviewed artist and photographer portfolios to acquire top quality illustration and photography on a per-project basis
• Art directed freelance illustrators and photographers
• Conducted creative exploration of all typography, graphics, techniques, and materials
• Color-corrected proofs for covers and interiors and traveled to press runs to oversee final production

Mundelein College, Chicago, IL / Fine Art
University of Chicago, Chicago, IL / Elements of Book Design

• Extensive knowledgeof Photoshop, QuarkXpress, Illustrator and Word.
• Solid working knowledge of Mac computer system

The Virginia Press Women’s Association Communication Awards for Children’s Fiction
President’s Book Awards, The Advertising Federation of the Suncoast
Florida Print Awards: Best of Category
Addy Award: Carol Tornatore Design
Charlie Awards, Silver and Bronze: The Florida Magazine Association
Addy Awards: The Advertising Federation of the Suncoast
Addy Award: Coastal Printing, Inc.
Boston Globe Literary Press Association
Chicago Book Clinic
Chicago Women in Publishing
The Catholic Book Awards: Best Book
University and College Designer Association
Skills (2) Rating
Book Cover Design
Book Design