Loren Mayo

Freelance Writer & Photographer

1360
Location:Sarasota, Florida, United States
Profile:https://www.freelanced.com/lorenmayo
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Kudos
5.0
2 Skills
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Rate/Hr
Experience
Nov. 2006 to Dec. 2012 / Observer Media Group
Black Tie Editor
• Reported on, photographed Sarasota’s society and charity scene; profiled local philanthropists
• Wrote weekly Black Tie & Tales social column and online About Last Night fashion blog
• Selected, interviewed guest fashion editors and invaded their wardrobes for photo-heavy collage
• Coordinated, photographed homes for decor photo shoots
• Contributed to quarterly SEASON Magazine, annual Back to School booklet inserts, Health Matters and Spirit of America special sections
• Edited video content for YourObserver.com
Community Editor
• Started Single in Sarasota, a “*** and the City” style blog airing the woes and wonders of dating
• Composed several community features per weekly issue, photographed events and provided real time news and video updates online
• Created weekly editorial budget
Staff Writer
• Developed relationships with community members and arts and cultural organizations to spark story ideas and ensure best coverage
• Worked beat that included organizations spanning from churches and schools to the arts
lorenannmayo@gmail.com

Accolades
Awarded First Place for Community History in Florida Press Association’s 2010 Better Weekly Newspaper Contest and Third Place for Spot News Picture; awarded Third Place for Family Reporting in 2011 Featured as one of SCENE Magazine’s “Five to Watch”

Proficiency
Print and online journalism Community and breaking news Education
Lifestyle features
Profiles
Small businesses Photography

Software
Nikon & Canon DSLR cameras iMovie, Pages, Mac OSX, Microsoft Office
Social media, blogging platforms
Education
Bachelor of Arts in Journalism Completed UCF International Program in Madrid, Spain

Sidenotes
Skydiving, riding polo horses, grape stomping, half marathons, scuba diving, cooking, charity fashion show model, painting, speed reader
Skills (2) Rating
Writing
Photography