Natalie Barton

Freelance Graphic Designer & Greeting Card Illustrator

Location:London, United Kingdom
Phone: 0208 789 9998
2 Skills

Skills and experience

Trend watching, industry and market insight, creating and staying ahead of styles and trends. Working with design teams to understand and translate business objectives into realistic, exciting creative directions and deliverables.

Creative inspiration, idea generation and design development.
Application of ideas across media including: greetings cards, a large variety of gift products & jewellery, and on & off line publicity.
Managing workflow and process from brief to design ,finished artwork and production. Briefing, motivating, negotiating prices, rights and contracts, payments and accurate record keeping.
Keeping and growing relationships with sales representatives and agents,
artists and their agents, copywriters, art and photo libraries.
Liaising with repro houses and printers in the UK and overseas, placing orders, managing print, proofing, quality control.

Exhibition and trade fair promotions – organisation, stand design.


Dec 2007 - present: Freelance designer
Designing successful greetings card ranges, gift products , jewellery, branding and publicity for various companies:
Second Nature , Little One Prints, All About Design, Smiling Faces, Card Connection, IBD licensing, Tacit Theatre company, Barton Boutique, Oh Darling lifestyle & beauty. Also, corporate jobs for various individuals.

June 2007 – Dec 2007: In House Freelance Art Editor, Second Nature
A large and successful publishing company based in Portobello. Creating and designing many seasonal, occasion, relation and open card ranges, along side briefing a team of outhouse freelance designers.

Sept 2006 – June 2007: Freelance Greetings Card and Gift Designer
Second Nature, Hotchpotch, Michael Gray Publishing, Dandelion Press, Tonic Studios.

Nov 2004 – Sept 2006: Studio Manager - Hotchpotch Studio
Set up of a new design studio in Surbiton, I took on a design team of three, designed and produced many new, innovative and very successful ranges.

April 1992– July 2004: Art Director - Statics & Alibi
Managed a busy art department consisting of three assistant designers and myself. As a team we produced illustration, design and artwork for many new and existing card and gift product ranges. I issued briefs and ensured all was understood and carried through to the finish, overseeing all stages of design, production and print.

May 1989 – Sept 1991: Graphic designer, ADCO Associates
Corporate design ID, Posters, book jackets, advertising, magazine design and layout.

BA Graphic Design
National Diploma in General Art and Design
7 ‘O levels’ and 1 ‘A levels