Carlos Gonzalez

Freelance Business Developer & Business Manager

Location:Denver, Colorado, United States
2 Skills
Carlos Gonzalez

Successful “Take Charge” Leader in Strategic Planning, Execution & Revenue Generation
Accomplished Sales Executive with extensive success in sales, sales growth, progressive leadership and management. Proven track record managing large geographies, overseeing salesforce production and leading business execution. Experience in developing sales strategy, marketing plans and building high-functioning, synergistic, revenue driven teams. Proven ability to take on challenging assignments, including turn-arounds. Extensive experience with high-level relationship management. Areas of expertise include:

? Region Development ? Salesforce Expansion
? National Account Management ? National Sales Training Director
? Key Account Management ? Broker Sales Network Hiring & Training

Cadbury Adams, LLC 2004 – April 2011
Western U.S. Regional Sales Director , Denver, CO.
Top regional sales manager with responsibilities for sales and profits covering a 26 state geographical region. Managed the sales activity of 7 independent broker organizations representing a sales staff of 30. Direct responsibility for national accounts headquarters.

Market Expansion
? Grew sales by 9%, 26%, 11%, 20%, 5% and 38% in 2005, 2006, 2007, 2008, 2009 and 2010.
? Increased individual SKU listing by 50% during tenure.
? Led development of joint sales & distribution strategies in the food service and sports concession industry.
Teambuilding & Development
? Established regional sales training platform, increasing training sessions by >100%, leading to an overall sales increase of 600%
? Hosted semi-annual distributor sales training sessions resulting increasing SKU listings from 25 to 50.
Compliance Oversight
? Designed theatre deduction procedures insuring fiscal accountability and accurate transactions.
? Ensured proper accruals by managing application of national procedures for the reassignment of all special markets deductions.

Flowers Foods Inc. 1998 – 2004
Western Region Sales Manager, Denver, CO.
Managed the sales performance of a 40 member team providing consumer products to the vending industry. Designed successful national account sales strategies in a highly competitive environment..

Performance Leadership
? Received the National Automatic Merchandising Association (NAMA) “Manufacturers representative man of the year” award in 2004..
? Successfully negotiated an exclusive agreement with the industries largest national vending account.
Targeted Sales Growth
? Grew margins by 15% during tenure.
? Increased sales 75% through coaching, selling skills training and efficient territory/ time management.
Sales Excellence
? Secured sales contracts with Marriott, ARAMARK and several major western U.S. school districts.
? Let the initial research, development and sales strategy of a new product line specifically for the Mobil Catering industry.
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Vistar/Performance food group, Denver Co 1992 – 1998
Director National Accounts
Instrumental in the growth and profitability of national accounts with combined annual sales of 270 million, representing 30% of corporate total. Collaborated on the development of national distribution strategies.

Sales Development
? Reviewed product and pricing needs, by account, resulting in 18% increase above sales plan..
? Analyzed customers’ strategic goals while developing appropriate marketing plans that achieved profit and sales objectives..
Operational Turnaround
? Successfully created and implemented a plan of action designed to establish good will, improve service levels and maintain customer base during period of extreme competition.
? Supported field sales staff by troubleshooting and providing timely resolution of all customer concerns, questions or complaints.

Corporate Sales Director, Denver, CO
Directed the profit and sales activity in a 13-state region, leading a staff of 50. Region produced over $200 million in revenues, requiring operating sales budget of $2mm.

Sales Development
? Led team to number 1 region in 1992, producing the top 2 nationally ranked sales representatives.
? Attained 2 of the top 3 national sales-producing distribution centers in 1991 with annual sales in excess of $85 million. Exceeded sales plan by 12%.
Sales Support
? Rebuilt failing region by selective hiring and mentoring all direct reports.
? Conducted regular training and motivational meetings that established and examined strategies, achieving deeper market penetration.

National Sales Trainer
Designed, implemented and conducted a national sales and management training program for sales managers, territory sales managers, telemarketing representatives and sales coordinators.

Program Development
? Initiated sales training program after conducting national needs assessment,. Program improved selling skills, time management, business analysis, goal setting and personal development.
? Structured a sales award recognition program for individuals attaining highest percentage of sales over budget.
Forward Thinking
? Created and produced monthly sales newsletter addressing motivational, sales and management insights.

B.S. Business Administration, Rutgers University, North Brunswick, N.J.,

Automatic Merchandiser 2004 Industry Publication “Man of the Year” award
Cadbury North America 2010 Q1 MVP Award
Cadbury North America 2009, 2010 Headliners Award
Cadbury North America 2010 Q4 top sales region award