National award-winning Creative Director / Copywriter with a unique ability to grab audiences by the hearts, minds and other hard to reach places. Expert idea guy and ace wordsmith that specializes in finding the essence of the message and delivering it in a creative, attention-getting way - on time and with a smile.
Areas of Expertise:
Creative Strategy | Strategic Principles | Concept Development | Branding | Creative Team Management | Creative Standards | Digital Media | Copywriting | Interactive Projects | Promotional Campaigns | Online Advertising | Corporate Campaigns
Freelance Copywriter/Creative Director – (March 2007 – present)
Industries include finance, healthcare, automobile, food retail, home furnishings, religion, education, restaurant, and more.
Senior Copywriter – IMI Resort Holdings (March 2006 – March 2007)
Key clients: Idaho Club, The Cliffs Communities, Martis Camp, Hacienda, Ginn Sur Mer, Laurelmor, Carlton Woods, Tesoro, Ginn Reunion Resort, Hammock Beach Resort
Senior Copywriter - Henderson Advertising (October 2001 – March 2006)
Key clients: Michelin, Ryland Homes, Daimler/Chrysler, Gold’s Gym International, Costa Del Mar Sunglasses, Greenville Hospital Systems, Clemson University, Erskine College, South Carolina Ballet, SouthTrust Bank.
Copywriter – Erwin-Penland Advertising (March 1999 – October 2001)
Key clients: Verizon Wireless, First Union Bank, United Way, HomePoint.com, Greenville Convention & Visitors Bureau, Greenville Technical College.
Freelance Copywriter (1995-1999)
Model, Actor (’93 – present)
Director of Tennis, Tennis Camps Ltd. (’92 – ’95)
ATP Tennis Professional (‘88 – ‘02)
Awards & Stuff:
3 best of Show ADDY Awards
Gold’s Gym International Advertising Award
Mobius & Telly Awards
Numerous National and Regional ADDY Awards
Creative Work Published In Archive and Communications Arts
Bachelor of Science in Management / Marketing
Clemson University, May, 1988
Celebrity Liaison, BMW Charity Pro-Am
Radio Co-host, Tiger Tailgate Show (’03 – ’08)
VP/Board, Lea’s Place (Jacksonville, FL)
Member, Greenville Golfing Society