Veronica Calderon

Freelance Animator & Video Editor

Location:Toronto, Ontario, Canada
Phone: 647 802 0236
2 Skills


Dynamic and highly creative video and television professional with over 8 years of international experience in North America and Europe; eclectic blend of knowledge and capabilities to perform in all video production stages; Proven track record of success in Production Companies and Television Channels such as Sony Entertainment Television, AXN, FOX, USA Network, ANIMAX, Cine Canal, 52MX, Cine Latino, The Bakery Communications among others.

• Ability to work under pressure, handling high volume of projects and meeting time sensitive deadlines
• Flexible
• Experienced in Final Cut, After Effects, Photoshop and Illustrator software
• Analytical & Results Oriented
• Efficient with HD processes, Streaming, Encoding and Transcoding
• Excellent Organizational skills
• Effective Communication & a True Team Player
• Experienced in corporate communication
• Fluent in English and Spanish


Senior Video Editor and Motion Graphics Designer 2011- 2012
The Bakery Communications, Canada

• Responsible for visual communications and promotions of media products for international clients such as Clinique, Absolut, Givenchy and E! Entertainment
• Led and managed a team of 3 video editors to produce television shows with top of the line quality standards required for broadcast
• Produced, edited and post-produced interviews with famous Spanish Fashion Designers increasing audience for a show aired at E! Entertainment channel across Latin America
• Prioritized and organized workload to reduce production time of each episode of a Fashion Reality show going from one week to three days, reducing 40% technical resources expenditures
• Designed an effective plan to coordinate the production logistics for main reality show produced by the company reducing 30% production time and 25% technical resources expenditures
• Designed and edited demo reels, resulting in an increase of clients by 20%
• Managed editing of videos and generation of graphics; directed production in HD, down-converted for SD display, ensured outcome of all media as Flash content, either flv or swf, for streaming delivery on the web
• Supervised design of openings, bumpers, identifications, lower-thirds, billboards and other motion graphic supports for every television show

Senior Video Editor 2010 - 2011
Sheridan Shooting, Spain

• Managed and executed creative videos across a broad range of markets and clients exceeding expectations and meeting tight deadlines
• Reduced 30% technical resources expenditure by creating a cost effective system to edit and organize footage for the 50th anniversary of Santander bank. This project was the most profitable for the company in 2010
• Led clients through the process of conceptual design and the artistic development of multimedia ventures
• In charge of editing the official DVD collection of one of the most successful football soccer teams ‘Real Madrid’ in the world
• Shot, edited and post-produced Braun´s Silk-épilators sales training video helping sales team to increase revenue
• Handled numerous corporate and broadcast productions utilizing analog and digital cameras and incorporated shots into multimedia projects

Video Game Functional and Network Certification Tester 2009
Electronic Arts, Spain

• Worked for ‘Electronic Arts’, the global leader in videogames development, tested over 30 titles through the EA and first party certification processes
• Documented test cases and bugs through accurate descriptions so they were easy to emulate, improving processing time by 30% to launch videogames on scheduled
• Performed complete standards sweeps, regression runs and risk area testing on assigned worldwide titles in pre-certification, final certification, as well as title updates, demos and DLC for PlayStation 3, Xbox 360, Wii, Nintendo DS and PC

Senior On air Promotion Producer and Motion Graphics Designer 2006 – 2009
Sony Pictures Entertainment, Spain

• Involved in all On air promotion stages from inception to completion for audiences in Spain and Portugal, for 3 company´s television brands: Sony Entertainment Television, AXN and Animax
• Designed and produced On air promotion launching campaigns for ‘Lost’ and ‘Desperate Housewives’ television series for Sony Entertainment Television Spain and Portugal, resulting in 18% increase in primetime audience
• Worked with programming department to develop editorial strategies
• Designed and edited innovative promos for Animax channel launching, which helped audience understand the channel programming and its personality

Senior On air Promotion Editor 2007
FOX International Channel, Spain

• Ensured all video projects followed the necessary development policies and procedures for Spain and Portugal markets
• Created original written content for promos, edited on various platforms to ensure a consistent and appropriate ‘look and feel’ and editorial voice
• Produced On air promotion campaigns for television series such as “Brothers and Sisters”, increasing audience by 12%
• Kept apprised of industry trends and competitor activity through active participation at tradeshows and seminars

Senior On air Promotion Producer and Motion Graphic Designer 2000 – 2006
MVS Television, Mexico

• Managed 6 Television channels On air promotion and Corporate image for audience in Mexico, United States, Canada, South America and Europe
• Established a wide array of partnership opportunities with USA Network brands: Sci-fi, 13th Street and Studio Universal
• Created On air promotion business plans and identified strategic alliances to generate income
• Significantly contributed to the company’s technological advance including green screen “virtual set” production tools and a non-linear video editing workflow
• Managed all production activities according to budget
• Promoted and developed In-house design, reducing budget expenditure by 30%
• Organized workloads taking into consideration staff skills, experience and strengths resulting an increase of production capabilities by 35%
• Helped Increase 20% signal sell and advertising purchases by producing effective promotional support videos
• Created and designed each channel brand identity and helped Programming Department to position shows on audience minds
• Produced and shot various events including; interviews, kids’ shows, fast-moving sporting events, fashion shows, stage productions, business theatre, big-budget studio, and location events
• Designed over 15 graphic packages for television channels


Postgraduate studies in Corporate Image Design, Mexico 2005

Bachelor’s Degree of Arts in Communications, Mexico 1992

Web Design, Flash, Dreamweaver, Fireworks Certificates, Spain 2008

Final Cut Studio Certificate, Mexico 2006

After Effects, Photoshop, Illustrator Certificates, Mexico 2002

Marketing and Sales Diploma, Mexico 1999

Business Management Diploma, Mexico
Skills (2) Rating
Video Editing