Friends (1)

Edward Field

Freelance PPC Marketer & SEM Freelancer

Location:Brisbane, Queensland, Australia
2 Skills
100 Jacksons Road, Ballarat, VIC, 3352
Email: Mobile: 0497064637 Full UK Driving Licence

I have been working within the digital marketing industry in London for the last three years where I have developed a strong understanding in creating and analysing digital marketing campaigns. I would like to apply for the PPC Executive role.

I am a self-motivated, driven and enthusiastic individual that is now looking to apply my skills in a new role at a professional and innovative company. I feel that my experience in creating PPC campaigns would be beneficial to this position and would welcome the opportunity to discuss this position further.

Professional Overview
Senior Search Executive, Four Communications Plc
(Feb 2012 – Jan 2013)

Key tasks

Working as part of team to create dynamic and comprehensive digital marketing strategies using PPC advertising, email marketing and SEO.
Using a combination of online marketing channels to increase sales, leads and brand awareness for high profile clients across a variety of industries.
Compiling weekly and monthly analysis reports featuring Web traffic data from tools such as Google Analytics, and competitor analysis.
Understanding how social media can be used to engage with potential customers and admirers of a brand.
Exploring new technologies and Web based solutions that would benefit clients.

Key responsibilities:

Daily budget management across all individual campaigns and accounts.
Individually managing multiple client accounts and their daily demands.
Ensuring campaign objectives are met to deadline whilst maintaining a strong focus on improving ROI and cost per acquisition.
Managing and training junior team members on daily tasks.
Responsible for all department monthly financial administration.

Search Marketing Executive, Four Communications Plc
(Feb 2010 – Feb 2012)

Key tasks:

Creating, managing and optimising the agency’s PPC campaigns on multiple platforms, in particular Google AdWords.
Using SEO techniques to evaluate, improve and maintain the ranking of high profile websites on search engines.
Working on accounts as part of much larger inter-agency teams.

Key responsibilities:

Establishing and maintaining strong client relationships.
Editing and uploading new content on client websites daily through CMS.
Editing, implementing and distributing HTML emails to client databases.

Delicatessen Counter Assistant, Sainsbury’s Plc
(part-time 2004-2010)

Key responsibilities:

Providing good customer service.
Ensuring daily procedures were carried out correctly.
Supervising other members of the team.
Responsible for ensuring stock is rotated to schedule.

Higher Education
University of Southampton, UK (2006-2009)

BSc Geology – 2:2 Honours

Featuring several field excursions, requiring accurate recording of data within the field and advanced statistical analysis and reporting.
Required the ability to be self motivated and work self-sufficiently and with others whilst prioritising a changing workload to meet strict deadlines.

Sixth Form College
The College of Richard Collyer, UK (2004-2006)

A – Levels including: Geography (B), Geology (C), Media Studies (C)
Secondary Education
Tanbridge House School, UK (1999-2004)

10 GCSE’s including: English Lang. (B), English Lit. (C), Maths (B), Double Science (CC)

Key Skills

Experienced in creating, managing and optimising PPC campaigns.
Conversant in Microsoft Office programs and Google AdWords Editor.
Keen eye for detail.
Analytical and professional approach.
Capable of working both in teams and individually.
Strong interpersonal and writing skills.

Personal Interests
I am a keen swimmer and was a member of the University of Southampton swimming team. By swimming competitively I have become more determined to succeed in life and become more committed in my day to day activities.
I also have a keen passion for following sport and participating in fundraising events such as local half marathons and endurance swimming events to raise money for multiple charities.

Available on request
Skills (2) Rating
PPC Marketing