CONSULTANT, Kimberley Brown is a seasoned communications professional with more than 14 years of experience who has developed a strong track record in executing strategic plans that result in a broad-range of publicity and media coverage for clients.
She has secured coverage and/or interviews for clients in leading outlets like Forbes, BusinessWeek, CFO Magazine as well as on radio and TV shows, and in vertical publications and smaller media outlets.
Her communications initiatives have proven successful in the technology, finance, cable communications, restaurant, healthcare, and telecommunications industries. Throughout her career, she has supported leading brands such as LEVEL 3 (technology), Dell Computers (consumer technology), Colgate-Palmolive Corporation, Nabisco SnackwellTM, Chick-fil-A, ESPN Zone, Turner Broadcasting, Her corporate experience includes serving as a Public Relations Manager for BellSouth Corporation (consumer division) and Cox Communications (investor relations and consumer media relations).
CONSULTANT, Kimberley Brown understands the Scope of Work to include delivering public relations and communications solutions that drive awareness of your business to key audiences and to serve as the primary facilitator of public relations initiatives for the client.
As such, Consultant Kimberley Brown’s responsibilities will include, but are not limited to, the development of tactical media relations planning and timeline development; serving as the day-to-day contact for the client; managing inquiries from the media; pursuing media opportunities on an ongoing basis; communicating results/status reports on a regular basis; managing media relations for industry related events; writing press releases; identifying blogging sites and online content opportunities; pitching interviews/media placements; conducting research and trend identification activities; and, driving the overall communications activities for the client.
The following outlines additional information on the deliverables that will be provided to support the project.
Description of Services
*Identification of key audiences in both online and offline targets
*Creation of media campaigns; facilitating launch and post-launch phases
*Creation/Enhancement of industry specific media lists
*Information Gathering; Research of Trends; Editorial Calendar development
*Meetings and communications/updates with your internal Team
*Ongoing pitching and securing interviews with a variety of media outlets
*Pitching and securing briefings with analyst groups
*Ongoing Public Relations/Marketing Counsel and Consulting
*Development of Press Releases and other Communications Materials
*Creative Services Support and Management with graphic designers (as needed)
*Key Message Development to determine true competitive advantages
*Facilitation/monitoring of Media Interviews between reporters and clients