Laurie Dawson

Freelance Event Planner & Social Marketer

Location:Manchester, Michigan, United States
2 Skills
Summary of Qualifications
• Proven marketing/advertising, fundraising, graphic design, and event planning background
• Highly effective leadership, communication, and motivational skills
• Compelling organizational, interpersonal, and written communication skills
• Experienced in Social Media, Microsoft Office, InDesign, Illustrator, and Photoshop

DeVry Keller University Dayton, OH 1/11 – 12/11
• Master of Business Administration with Distinction; GPA: 3.74/4.0
• Concentration in Marketing
Eastern Michigan University Ypsilanti, MI 9/95 – 12/98
• Bachelor of Business Administration; Marketing / Advertising; GPA: 3.109/4.0
• Minor in Art; Graphic Design * Minor in Writing
Saline Leadership Institute Saline, MI 4/10 – 1 /11
• Developed a shared vision for a sustainable community
• Discovered new ways and methods of understanding issues that lead to more effective work

Non-Profit / Volunteer Experience
Saline Chamber of Commerce Saline, MI 6/12 – Present
• Summerfest 5K planning committee
• Designed 5K route map for upcoming event
• Assisted in planning Holiday Events in Downtown Saline
Kiwanis Club of Saline – Win Big for Kids Saline, MI 11/11 – Present
• Create social media and press campaign
• Design and implement fundraising raffle tickets and processes for event
• Work with multiple non-profits and coordinate work loads for event
• Assist with event layout and decorating schematic for facility
Saline Area Schools Saline, MI 9/06 – Present
• Manage student fundraising initiatives
• Created and implemented Walk A Thon Fund Raisers for Pleasant Ridge Elementary
• Negotiated with vendors on contracts and services
• Developed and executed Winter Carnivals for Pleasant Ridge Elementary
Saline Celtic Festival / Friends of the Festival Board Member Saline, MI 4/08 – 10/12
• Developed and executed a 5K for kick-off to the festival
• Planned marketing campaign for Celtic Festival for regional area
• Created and maintained Facebook and Twitter accounts and assisted with website for event
• Wrote high quality press releases and worked with local media for promotion
The Fifth Corner Saline, MI 10/11 – 5/12
• Managed Promotions and Special Events via social media and press
• Oversaw all aspects from set up to tear down of special events
• Vice President of Operating Board
Bellbrook-Sugarcreek Schools PTO Bellbrook, OH 8/10 – 6/11
• Developed and executed Fundraising Holiday Extravaganza Special Community Event
• Implemented Vendor/Craft show for Community Event
• Organized volunteers and schedules for entertainment
Saline Area Schools Team Saline Levy Campaign Saline, MI 9/08 – 6/10
• Worked directly with Superintendent on marketing campaign
• Maintained Levy campaign budget
• Organized volunteers for door to door campaign
Freelance Marketing / Advertising Saline, MI 09/11- present
Mac’s Acadian Seafood
• Developed Holiday marketing ideas for increasing sales
• Design Table Top Tents for restaurant monthly
• Create marketing pieces for niche events
Saline Main Street Saline, MI
• Designed and built focal presentation piece for meeting in Lansing
• Contacted local vendors for planning upcoming events
Saline Area Schools – Middle School Saline, MI 8/11-12/11
Media Center Clerk / Tech Assistant
• Managed Media Center operations
• Maintained website and library database
• Served information needs for teachers and students
• Assisted with various technology trouble shooting
Saline Area Schools – Administrative Office Saline, MI 11/07-6/09
Administrative Assistant Curriculum and Instruction
• Developed and coordinated Literacy Conference for 150 teachers
• Maintained Curriculum budget and ordering of textbooks
• Planned professional development for teaching staff
• Created and executed Fundraising Fridays with staff members for local non-profits

Previous Professional Experience
Lincoln Consolidated School District Ypsilanti, MI
Community Education Specialist / Communications Department
• Developed education programs and designed booklet
• Handled building rental agreements and billing
• Designed school-wide Communications booklet
JJR Smithgroup Ann Arbor, MI
Marketing Assistant
• Created Marketing collateral in PageMaker and Photoshop
• Compiled proposals, handbooks, and presentations
Town Planner Northville, MI
Assistant Office Manager
• Advertising Traffic Coordinator
• Scheduled sales appointments
Holcomb’s Education Resource Toledo, OH
Retail Manager
• Weekly product ordering
• Worked with District Managers on store planning
Coach House Gift Monroe, MI
Retail Manager
• Managed all aspects of staff, scheduling, and hiring
• Hallmark Coordinator
• Created store plan-o-grams for holiday traffic
Skills (2) Rating
Event Planning
Social Marketing