Friends (1)


Freelance Social Marketer & Content Writer

Location:Orlando, Florida, United States
2 Skills
Implementation expert, active problem solver and stabilizing force in organizational operations bringing individualistic drive with center-lane perspective. Adept at people management while possessing a high interest level for new projects/initiatives or applying creative utilities to existing structures. Analytical and thorough decision maker, able to manage complex issues in both normal and crisis situations. Multi-task oriented; at best with several projects underway at once with ability to shift from one project to another easily. Socially flexible, situational leader and team player, who initiates activity and influences others by being direct, forthright, results oriented and honest in both oral and written communications. Challenge driven, possessing a strong love for knowledge, independent research and learning. "Big picture" thinker with puzzle-piece vision. Hard working and dedicated risk taker, who goes beyond the job description.

• Team Leadership & Training
• Policy & Procedures Administration
• Vendor Sourcing & Negotiating
• Customer Relations & Satisfaction
• Techno-Literate
• Continuous Performance Improvement
• Human Resources Management
• Troubleshooting & Change Management
• Project Management
• Event Management & Promotion
• Accounts Payable / Receivable
• Project Planning & Systems Development
• Social Media Management
• Promotional Specialist

University of Central Florida, Orlando, FL – Fall 2011
Major: Bachelor of Arts in English – Creative Writing
Minors: Social Sciences, Magazine Journalism
Dean’s List four semesters, President's list one semester
Centric Magazine Social Media Editor Jan 2011 – May 2011
Classroom Volunteer Hillcrest Elementary Jan 2010 – Present
Junior Achievement Consultant, Orlando, FL Discovery Middle School, 7th Grade Feb 2011 – May 2011
Educational Service Learning Winter Park High School, Hillcrest Elementary Feb 2011 – May 2011
Creative Writing Workshop Leader, Orlando, FL Covenant House Sept 2010 – Dec 2010
Editorial Intern, Orlando, FL The Florida Review Sept 2009 – Dec 2009


FREELANCE, Orlando, FL February 2013 – Present
Social Media / Content Writer / Promotional Specialist
• Social media setup and management
• Brand ambassador and promotional specialist

WILDSIDE BBQ, Orlando, FL March 2009 – July 2009
Project Coordinator – Expansion Team
• Coordinated construction of a 1500 square foot expansion doubling a popular Thornton Park eatery
• Media relation and press release generation resulting in front page coverage in the Sunday edition of the Orlando Sentinel
• Sourced and negotiated vendors, forecast and maintained budget

SIR LYONS CORP. DBA IMPERIUM WINE, Celebration, FL May 2008 – January 2009
Floor manager / Executive Administrator
• Directed the startup of a new wine room and flatbread concept with 148 seats
• Provided leadership and direction in execution and measurement of guest service standards to ensure continued growth and profitability, including training of service staff in the “Cliff Claven” theory of service enhancement and picturesque suggestive selling
• Maintained positive guest relations at all times with focus on anticipating guests’ needs, monitoring guest reactions, resolving complaints and conferring frequently with service staff to ensure guest satisfaction
• Created and maintained the weekly FOH staff schedule in accordance with staffing guidelines and labor forecasts; adjusted schedules to meet the business demands and control cost of labor; maintained payroll records for bi-weekly submission to payroll company
• Ran cost vs. benefit analysis to reduce risk, payroll and administration costs by an initial reduction of .08% by outsourcing HR which increased compliance and secured workman’s comp, employee benefits/insurance, employment practices liability insurance and payroll in a unified package
• Created and implemented all FOH operational systems, policies and procedures, including training materials and employee handbook, forms and checklists congruent with the company’s core culture, service standards and brand attributes
• Hired, managed personnel and monitored staff performance in relation to service and job functions
• Responsible for the day to day operations of the FOH to ensure efficiency and profitability, including sales, beverage and labor cost review, credit card batching verification, access and maintenance of all functions of the POS including all employee checks and balances and prepared end-of-day reports
• Quoted and organized private restaurant functions; collaborated on menu items with Executive Chef
• Initiated wine vendor change and revised wine list, resulting in a 61% average cost reduction per bottle and a 39% profit increase per glass
• Ordered and maintained wine inventory and accounts payable with vendors and distributors

President & Principal Broker
• Residential and commercial real estate investment acquisition, renovation & property management, tenant acquisition and management
• Commercial, Film, Television, Print Actor & Commercial Spokesperson (separate resume)
• Recruited, interviewed and coached new hires, as well as, set goals, measured progress and held agents accountable
• Trained associates and employees in sales, compliance, lead generation and tracking, company/state/board policies and procedures
• Created content for sales/training manual, as well as, weekly sales meetings/training/coaching
• Book and record keeping, compliance, office system creation and implementation
• Conceptualized and creation of all company branding, marketing materials, sales kits, brochures and advertising and marketed and promoted website, associates and company
• Established and fostered nationwide relationships with top producing agents, managers and owners of different companies
• Processed, communicated and coordinated listings, sales and closings
• Conducted biweekly client updates reflecting marketing efforts, status and agent/client feedback
• Responsible for all computer maintenance, database management and technical functionality

Business & Loan Manager
• Created and implemented client service model, partner service model and client retention systems
• Managed loan processes, closings, complex databases and LOS
• Communicated between all parties intra-company and external
• Created all marketing materials, sales kits, brochures and communications
• Created and implemented lead and in-process tracking systems to enhance team efficiency
• Experienced and understand corporate terminal servers and VPN connections from virtual offices


Licensed Florida Real Estate Broker
Skills (2) Rating
Social Marketing
Content Writing