Angela Goertz

Freelance Tradeshow Marketer & Blog Writer

4224
Location:Pflugerville, Texas, United States
Phone: 512-203-0011
Website: http://www.linkedin.com/in/anagiegoertz/
Profile:https://www.freelanced.com/angelagoertz
1
Kudos
5.0
2 Skills
$75
Rate/Hr
ANGELA GOERTZ
2209 Callaway Garden Court
Pflugerville, Texas 78660
(512) 203.0011
angiegoertz@att.net
www.linkedin.com/in/anagiegoertz/

SUMMARY OF QUALIFICATIONS
Results-oriented and deadline-driven professional with proven interpersonal and cross-functional leadership skills. Self-motivated, highly organized, as well as superior verbal and written communication skills. Expertise in relationship marketing principles.

PROFESSIONAL EXPERIENCE
NOESIS ENERGY, Austin, Texas 2012-present
Director of Marketing
• Develop a comprehensive and aligned strategic marketing plan
• Responsible for creating and executing overall brand strategy
• Evaluate and implement new media technologies such as blogs, webinars, videos, etc.
• Manage the creation of all marketing collateral and sales support tools
• Accountable for measuring and reporting on campaign results
• Execute integrated search engine marketing, advertising, PR/AR, trade shows and email campaigns to generate demand and sales leads
• Conduct research and evaluation of vendor solutions and manage relationships
• Work directly with sales to support their efforts
• Maintain knowledge of marketing trends, developments and best practices
• Oversee branding, maintenance and development of the company web site
• Manage events calendar; responsible for multiple tradeshows and numerous speaking opportunities
• Maintain a rigorous public relations and analyst strategy that positions the company as a market leader

RENEWDATA CORPORATION, Austin, Texas 2010-2012
Director, Corporate Marketing
• Drive and execute the strategic marketing plan by implementing integrated marketing tactics among many different marketing disciplines (i.e. PR/AR, Advertising, Lead Generation, Event Planning, etc.)
• Responsible for creating and executing overall brand strategy
• Prepare and execute social media strategy for Facebook, Twitter, YouTube, Blog(s) and other social media
• Identify opportunities to drive revenue by leveraging full capabilities of social media platforms
• Responsible for budget and strategy for all marketing communications and provide regular updates to executives and other key stakeholders on marketing plans, including ROI
• Manage relationships with outside agencies and evaluate performance annually
• Manage a team of high performance professionals
• Create and/or edit high-quality written materials including press releases, brochures, advertising copy, web copy, and sales communications and tools
• Effectively collaborate with sales to develop lead generation activities resulting in increased revenue.
• Developed a successful partner program and create training materials and marketing collateral for each channel
• Oversee branding, maintenance and development of the company web site

ALCATEL-LUCENT, MOTIVE PRODUCT DIVISION, Austin, Texas 2008-2010
Sr. Manager of Marketing Communications, 2008-2010
• Responsible for developing and implementing a successful strategic marketing and communications plan to continue promoting the Motive brand after the acquisition by Alcatel-Lucent
• Prepare and execute social media strategy for Facebook, Twitter, YouTube, Blog(s) and other social media
• Identify opportunities to drive revenue by leveraging full capabilities of social media platforms
• Create lead generating programs to develop and nurture inquiries through the marketing and sales pipeline.
• Nurtures and manages interactive buzz on social media channels to generate positive exposure
• Manage events calendar; responsible for hosting one annual customer conference, four user group forums, multiple tradeshows and numerous speaking opportunities
• Oversee branding, maintenance and development of the company web site
• Develop all advertising and collateral, including key messages, branding, and content to insure consistency of the overall product division brand
• Maintain a rigorous public relations and analyst strategy that positions the company/product division as a market leader
• Ensure all marketing objectives are met and exceeded based on the overall plan
• Own budget and strategy for all marketing communications and provide regular updates to executives and other key stakeholders on marketing plans, including ROI
• Manage relationships with outside agencies and evaluate performance annually

PERVASIVE SOFTWARE, Austin, Texas 2006-2008
Sr. Manager of Marketing Programs, 2006-2008
• Responsible for developing and implementing the strategic marketing plan to reinforce the database division’s presence as an industry leader
• Develop trade show strategy and manage internal and external resources to ensure objectives are met.
• Work with field sales force and Account Managers to define winning strategies to target key accounts.
• Manage relationships with outside agencies and evaluate performance annually
• Responsible for creating and implementing the market launch plans for Product Development projects.
• Manage all aspects of branding, demand generation, public relations, web site marketing, graphics and sales tools production, and trade shows
• Implement new initiatives and manage website and online marketing to enhance corporate branding, lead generation and online sales
• Increase and build brand awareness and position to our target audience by developing and implementing a communications plan and ensuring messaging consistency across all client and trade touch points.
• Develop and implement integrated marketing plans to generate consumer demand among target audience behind key product category initiatives
• Creating and/or editing high-quality written materials including press releases, brochures, advertising copy, web copy, and sales communications and tools

SITESTUFF, INC., Austin, Texas 2005-2006
Senior Marketing Communications Manager, 2005-2006
• Responsible for developing and implementing the strategic marketing plan to reinforce the company’s presence as an industry leader
• Managed all aspects of branding, demand generation, public relations, web site marketing, graphics and sales tools production, and trade shows
• Provided strategic PR plans, processes, approvals and reporting metrics for all regional public relations activities
• Implemented new initiatives and managed website and online marketing to enhance corporate branding, lead generation and online sales
• Increased and built brand awareness and position to our target audience by developing and implementing a communications plan and ensuring messaging consistency across all client and trade touch points.
• Developed and implemented integrated marketing plans to generate consumer demand among target audience behind key product category initiatives
• Created and edited high-quality written materials including press releases, brochures, advertising copy, web copy, and sales communications and tools

IBM, TIVOLI SOFTWARE, Austin, Texas 2000-2005
World Wide Marketing Manager, Availability Management Solutions, 2000-2004
• Planned, drove and executed marketing strategy assuring product availability deadlines for a $110M software portfolio
• Developed strategic marketing plans with strong focus on Web based programs
• Effectively worked with cross-functional teams on multiple product development projects delivering optimized business propositions (including branding, new products, pricing, packaging, merchandising, and promotional/media plan) on aggressive timetables
• Developed comprehensive total-business propositions reflecting customer, and competitive understanding.
• Performed market research and analysis activities such as competitor analysis, sales forecasts, new market trends, etc. supporting proposed marketing programs and new product introductions
• Defined and implemented a comprehensive Marketing Plan that drove $27M in revenue
• Wrote product copy for collateral materials, advertising, direct mail, web site, sales tools, white papers, media kits, and promotions
• Communicated product features, advantages and benefits to customers and prospects, within distinct vertical markets
• Directly responsible for the coordinated strategy, plan and managed execution across all non-development disciplines required to successfully deliver and sustain GA products in the marketplace.
• Planned and executed all demand/lead generation activities and projects and generated $23M in revenue.
• Directly responsible for marketing campaigns resulting in 28% increase in overall Tivoli awareness and 10% increase in unaided awareness
• Drove 10% increased traffic to external website through multiple demand generation activities
• Developed customer specific marketing programs driving profit and volume for the company as well as ROI for the customers
• Managed cross-functional teams including members of all disciplines across the organization
• Managed costs within a $2 million dollar budget

Dell Computer Corporation, Round Rock, Texas 1993-2000
Customer Relations Marketing Manager, 1997-2000
• Successfully influenced Dell executive support of unique process investments required to support unique customer requirements
• Gathered and disseminated customer requirements into successful programs and processes that supported business and e-business objectives
• Led cross-functional project teams to plan, implement, and manage customer-focused programs, primarily in the e-business area
• Developed internal and external sales marketing literature
• Assembled the schedules of the contributing entities into a single, comprehensive, integrated plan.
• Directly responsible for project schedules, obtaining resources, and identifying milestones from pre-sales activities through implementation
• Established project risk, tracking and other management methodologies for the integrated project environment
• Drove the team to balance risks, cost and schedule.
• Enhanced the Program Management Group by actively assisting in the development of a defined PM Marketing Plan
• Managed a $24 million budget for all projects (including Intel credits and media rebates.)
• Created online advertising website: maintained with current campaign objectives, strategies, media plans, and creative executions
• Promoted internal website to sales, marketing, and executive teams totaling over 20,000 employees

Project Advisor/Manager, 1993-1997
• Held various positions in project management and successfully implemented and executed operational tasks and programs. Maintained corporate wide key control services, manage service vendors, and provide architectural/interior design services. Created an internal newsletter to facilitate communications across the organization. Provided sales support for numerous sales teams.

EDUCATION

Bachelor of Science, Advertising
University of Texas, Austin, Texas

VOLUNTEER ACTIVITIES

Director of Fund Raising, Diablos Baseball Club 2003 - Present
Director of Publicity, Sam Bass Baseball League 1997 – 2008
Muscular Dystrophy Association Camp Counselor 1986 - 1993
Skills (2) Rating
Tradeshow Marketing
Blog Writing