Writing and storytelling is my passion and career. Professionally, I write website content, articles, blogs, newsletters, press releases and uncomfortable Yelp responses – I believe storytelling is one of the most persuasive tools in business. With over a decade’s experience in marketing in New Zealand (NZ) and New York – including NZ’s super brand, 42 BELOW Vodka – I also understand the power of a great brand. Having lived in Zambia for a while I have a passion for nonprofits in Africa, especially those that educate girls. Personally, I write a blog, have just completed my first novel and make up stories for my children. When not writing, I can be found in a forest in Northern California with my young family.