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Holly Hill

Freelance Internet Marketer & Advertising Manager

1557
Location:Brooklyn, New York, United States
Profile:https://www.freelanced.com/hollyhill
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Holly Hill
hollylouisehill@gmail.com
203.451.2107
With over ten years experience in the digital space, Holly has proven herself an accomplished leader in the areas of interactive marketing, client management, and engagement process.
SKILLS:
• Building and maintaining successful client relationships
• Managing interactive marketing, branding and promotional initiatives
• Organizing and leading large multi-functional teams

EXPERIENCE:
Story Worldwide Norwalk CT
Account Director, Client Services 2010-present
• Currently lead all digital marketing and advertising efforts for the following Unilever brands: I Can’t Believe It’s Not Butter, Knorr, Bertolli Frozen, Bertolli Sauce, Promise Spread, Skippy Peanut Butter
Digitas Stamford CT
Associate Director, Project Management 2009-2010
• Led website redesign for Enfamil.com
• Led mobile application development for Enfamil.com
• Developed the online marketing program in partnership with Saatchi and Saatchi X. Touch points included display media, email, social, CRM and mobile
• Managed $7 million annual budget
Porterhouse Digital Norwalk CT
Account Manager, Business Development 2008-2009
• Led the development efforts for a multi-platform mobile application
• Managed business development & negotiated partnerships with various vendors
• Explored and developed relationships with marketing affiliates
Modem Media Norwalk, CT
Senior Program Manager 2003-2005
• Client lead for Delta Airline’s interactive marketing programs involving customer acquisition, segmentation and retention
• Developed and built CRM marketing programs for Delta Airlines and Delta’s Skymiles Loyalty Program
• Responsible for leading internal team on the strategy, content development and execution of these programs
Ogilvy Interactive New York, NY
Senior Project Manager 2001-2003
• Managed planning, budget, resource allocation, execution and evaluation for web-based projects for Ogilvy
• Led interdisciplinary teams of 15 plus people through lifecycle of projects to ensure goals and budgets were met
• Enabled design and branding strategy by providing business requirements and functional specifications and developing relationships with clients, technology providers, freelancers and third-party vendors

Arc Worldwide (formerly Novo Interactive-Blue Marble) San Francisco | NY
Engagement Manager 1998-2001
• Established and managed client relationships with business partners and acted as primary contact for various clients
• Managed e-business initiatives from inception to completion using the Rational Unified Process Development approach; led team of 20+
• Authored and detailed use cases and help technical architect design the domain model and determine candidate architecture and functionality of software being built or website being designed
• Facilitated merger of NOVO Interactive and Blue Marble Agency; relocated to NYC for six months to implement operational process and define roles and responsibilities of project management team
• Client list includes: Always Feminine Hygiene Products, Levi Straus, Continental Airlines & Orbitz.com

Travelocity (formerly Preview Travel) San Francisco, CA
Associate Product Manager 1996-1998
• Coordinated promotions between major hotel chain and website
• Managed editorial integration of Fodor's travel guidebooks with online content created in-house.
• Maintained AOL chat boards for website

EDUCATION:
Providence College Providence, RI
B.A. Humanities 1995