An energetic Communications Specialist incorporating a vast array of skill sets to bring continuity, communications and brand awareness within a multi-faceted corporation and it’s customers.
Over a 20 year accomplished career in Graphic Design and Communications utilizing innovative design concepts across diverse mediums to gain brand awareness, market share, and customer acquisition in a business-to-business environment.
Extensive experience in development of traditional and new media using a mix of traditional design techniques and computer aided techniques and animation.
Well-versed in cost-effective branding and marketing programs to quickly drive market awareness and high-quality leads.
Strong record of developing and implementing innovative brand positioning strategies across multiple product categories that result in long-term brand equity maximization.
Excellent written and oral communication skills with stong interpersonal “people” skills. A team player.
Proficient in Adobe Graphic Software including Photoshop®, Illustrator®, InDesign®, DreamWeaver® and Flash®
ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR, INDESIGN, PAGEMAKER, QUARK, INTERLEAF, ADOBE LIVE MOTION, ADOBE IN DESIGN, DREAM WEAVER, ADOBE FLASH, TECH ILLUSTRATOR, PRO ENGINEERING, SOLID WORKS, MICROSOFT WORD, OUTLOOK, POWERPOINT, STRATA 3D AND MODO.
MACINTOSH, PC, UNIX, AND SUN SPARC STATION.
SENIOR GRAPHIC DESIGNER FREELANCE/CONTRACT April 2009-Present
Design and develop marketing and advertising collateral for print and web.
Includes all phases of design and development from concept to completion.
MARKETING COMMUNICATIONS SPECIALIST November 2003 – April 2009
ASC SIGNAL CORPORATION Smithfield, NC
A designer and manufacturer of satellite communications equipment, formerly a division in Andrew Corporation that was acquired by ASC Signal Corporation in 2008 and sold to Raven in 2009.
Developed marketing collateral and presentations for 5 business groups accountable for all marketing, advertising, trades shows, library of product bulletins and instruction manuals, and art for advertising.
This collateral was developed via Adobe Photoshop®, Adobe Ilustrator®, Adobe InDesign® and a number of other graphic 2-D and 3-D software programs.
Designed the new company Logo and brand image after the acquisition, as well as strategically planned and implemented a new marketing campaign leveraging the former Andrew Brand and promoting the new brand, acquiring international presence.
Designed, architected and wrote content for our corporate website. Utilized Dreamweaver® and Adobe Flash® to implement easy navigation, concise educational and promotional information, and links to corporate product bulletins.
Established an extensive library of over 250 concise instruction manuals and 150 product bulletins utilizing exploded isometrics and easy step-by-step instructions incorporating SolidWorks®, Adobe
Illustrator®, Adobe InDesign® and Adobe Photoshop®.
Standardized a unique style guide with a consistent “layout” for the product bulletins with viewable PDFs and CDs for distribution, increasing awareness of product capabilities and assisting with the development of new accounts.
Designed new exhibits, re-branding the company’s presence, as well as implementing a trade show schedule while reducing the annual budget by 66%.
Collaborated with the Earth Station Antenna and Military Product Groups designing and developing 3D images of prototype products for market, which was placed in a major client’s promotional literature for market that led to establishing a new customer base and increased company sales for these business units.
Negotiated ad space and submissions with trade publications capturing a 20% discount on all ad placements and free web banners and PR within a large number of publications.
Successfully managed the business-to-business advertising for the company including trade publications, online magazines and public relations.
Communicated and interacted daily within a corporate community to gather information and educational data for marketing.
PRESIDENT & OWNER February 1995 – November 2003
WALKER PRODUCTIONS LIMITED Benson, NC
A designer and distributor of sculpted figurines for consumer gift market selling to major retail outlets.
Designed sculpted figurines directing the strategic planning process, formulating the corporate vision and strategic direction, and initiated manufacturing and growth strategies.
Accountable for design, manufacturing and vendor negotiations, marketing collateral, establishing independent sales representatives for distribution, and all business and financial administration.
Grew the organization achieving sales in major retail outlets including Hallmark, Life Way Christian Stores, and over 150 gift outlets throughout the US.
Spearheaded the establishment of overseas manufacturing, continuously evaluating costs and profitability, and building strong vendor relations for all materials and production.
GRAPHIC DESIGNER/TECHNICAL ILLUSTRATOR June 1993 – February 1995
FUJITSU Raleigh, NC
Technical Documentation and Promotion Company creating on line documentation, and promotional items, video, ads, and developed on line data base of parts and functions for Fujitsu
Responsible for the design of marketing literature and online documentation including manuals and sales tools. Hands-on experience illustrating manuals and installation guides using Adobe Illustrator®, Tech Illustrator® and Quark® to create orthographic and exploded Isometric graphics.
Combined content organizational models, navigation schemes, artwork, and branding to create detailed page layouts and templates.
ADJUNCT PROFESSOR EXHIBIT DESIGN, CAMPBELL UNIVERSITY, BUIES CREEK, NC 1993
DESIGNER & DETAILER, CATERPILLAR, CLAYTON, NC, 1992 – 1993
FREELANCE MARKETING AND ADVERTISING DESIGNER, BENSON, NC, 1991 – 1992
SENIOR EXHIBIT DESIGNER, EXHIBIT GROUP, ELK GROVE, IL & RALEIGH, NC, 1987 – 1991
A.A.S., COMMERCIAL ART & GRAPHIC DESIGN
JOHNSTON COMMUNITY COLLEGE SMITHFIELD, NC
NORTH CAROLINA STATE UNIVERSITY RALEIGH, NC