WRITER/PRODUCER/MARKETING COMMUNICATIONS SPECIALIST
Seasoned and well-accomplished writer/producer/marketing communications specialist with more than 15 years of experience working with an array of entertainment entities, businesses, and organizations. Vast experience in writing, producing, and managing a variety of projects, including videos and creative presentations, marketing campaigns, websites, speeches, blogs, magazines and newsletters, and TV/radio/print advertisements. Adept at organizing diverse priorities, managing multiple projects, and working under pressure to meet deadlines and budget requirements. Efficient team player with excellent communication, organizational, and management skills.
CORE COMPETENCIES ________________________________________
Project Management I Writing I Editing I Video & Interactive Media Production I Budgeting & Forecasting I Web Content Development I Web Design/Development/Functionality Oversight I Print Content Development I Artistic Direction I Social Media Campaign Development I Public Relations I Internal & External Communications I Advertising
PROFESSIONAL EXPERIENCE ________________________________________
POPMARK MEDIA , GAITHERSBURG, MARYLAND
Writer/Producer/Marketing Communications Specialist 2011–Present
Formulate, implement, and oversee the development and launch of a variety of creative projects for entertainment, corporate, government, non-profit, and small business clients, including video productions, live presentations, websites, marketing and advertising campaigns, print and digital projects, PR and branding campaigns, and social media programs. Manage all facets of communication-related operations, including, but not limited to, planning, scheduling, budgeting, production, and marketing. Lead team of creative and technical professionals, including motion graphics professionals, animators, artists, camera operators/DP's, lighting and audio technicians, production assistants, video editors, print designers, and web developers, and serve as client liaison throughout project lifecycle, from concept to completion. Serve as video producer and director on range of video projects. Establish and maintain relationships with key partners, contractors, subcontractors, stakeholders, and others to maintain effective work relationships and meet shared objectives, and identify and establish relationships with new partners. Monitor project status to ensure timeliness, maintain schedules and budgets, review scope, and adjust as necessary to keep project on time, on budget, and on creative target. Stay current on the latest creative communications trends and new technologies. Effectively and efficiently strike a balance between budget and necessary creative compromises while maintaining focus on the “big picture”.
A selection of clients worked with:
o Prometric – Produced numerous video projects for this global company, including marketing videos, music videos, interactive web videos, creative event videos, instructional videos, and inspirational videos. Wrote scripts and developed format for each project. Hired and supervised work of entire creative/technical team, including DP’s, camera operators, gaffers, audio technicians, editors, audio post production professionals, and makeup artists. Oversaw casting and direction of on-screen and VO talent, etc. Directed VO talent during recording sessions. Coordinated and produced on-location and green screen shoots. Composed music for and/or performed music supervision duties for each video project. Performed contracting and budgeting functions to ensure project specifications, production and post-production schedules, and budget constraints were satisfied.
• Videos originally produced for in-house purposes now used at major corporate events and presentations.
• Video originally produced for company gala now used as part of on-boarding process.
o Ameri-Dry – Conceived and created brand identity character (Ameri-Dry Guy) that became centerpiece for all company marketing and creative projects, including award-winning TV commercials that I wrote and produced; billboards; website; blog; and social media campaign. Hired and managed work of entire creative team for all projects, including animator, 3-D graphic artists, designers, editors, audio post production technicians, and VO artists. Worked with account executives in several markets to secure effective ad placement. Wrote and developed all creative material for website, blog, and marketing collateral.
• Won a Silver scriptwriting for TV ad.
• Instrumental in helping the company to expand into new territories.
o FDA – Oversaw development of multiple creative projects for the TV production unit of this federal government agency. Developed, managed, designed, wrote all copy for, and secured all media assets for new website. Wrote scripts for multiple videos. Produced music and oversaw audio post production process for video projects. Managed creative/technical teams.
o Paula Shore-Sari Fox Foundation – Oversaw the development of the organization’s website, including writing and developing all website copy and managing work of designer, developer, and contributors. Created mission statement and provided creative direction on videos and multi-media presentations. Produced VO sessions for narration included in featured videos.
o Rockin’ the Rage – Oversaw the development of website and content for this non-profit organization. Composed award-winning theme music used to represent the organization, as well as song taught in public schools as part of campaign.
o Stephen Smith Films – Designed and developed website and aggressive marketing/PR campaign to promote film project.
Secured newspaper, magazine, Web, and TV coverage for filmmaker, which led to a heavily-attended film premiere.
o Walter Kaitz Foundation – Wrote scripts for live annual gala events for this organization dedicated to celebrating diversity in the cable TV industry. Events featured national celebrities, including Gospel Music Heavy-hitters Kirk Franklin and Donnie McClurkin, Civil Rights Activist Martin Luther King, III, Tennis Star Serena Williams, and various members of Congress.
STUDIO UNKNOWN, CATONSVILLE, MARYLAND
Creative Director , 2008-2010
Orchestrated the development of strategic marketing and communication plans, execution of creative projects, marketing and publicity campaigns and outreach efforts, creation of quarterly newsletters and generation of industry partnerships.
o Developed and implemented an effective marketing plan that strengthened the studio’s recognition in the region and beyond
o Revamped company’s website copy
o Created and launched marketing campaign that resulted in significant press coverage
o Planned and organized successful invitation-based events
o Developed and wrote successful magazine column that positioned the studio in front of potential clients and colleagues worldwide
o Prepared company owner for live event presentations
TIVA-DC, WASHINGTON, DC
Working collaboratively with the President and Board of Directors, served as editor and production manager of monthly newsletter for 400+ membership organization that represents professionals in the TV, film, video, and digital industries. Assumed full responsibility for conceptualizing story ideas, determining relevant news items, and managing the editorial calendar.
o Wrote articles, ads and promos, and assigned articles to contributors
o Edited and proofread each issue
o Managed all advertising efforts
o Supervised work of all contributors and vendors, including printers, mail houses, designers, and ad agencies
o Oversaw the production of three, 200+ page, 4-color production guides, which included listings of all the organization’s members and related entertainment resources, in addition to advertisements
o Received several awards for work, including two President’s Awards of Excellence
Associate Director 2000–2007
o Managed daily operations of organization
o Collaborated with board members, organization members, vendors, allied organizations, and press
o Wrote, designed, and coordinating the distribution of all publicity and event materials
o Worked directly with President and Board of Directors to develop, promote, and host monthly meetings, award
programs, and special events
Freelance Writer/Editor 1998–Present
Write articles for multiple publications and websites, with a focus on TV/Film/Video industries. Published work has appeared in:
Creative Screenwriting magazine, Mix magazine (columnist for 3 years), Government Video magazine (contributor for 8 years), AvidProNet (contributor for 2 years), iCom magazine (contributor for 4 years), Videography magazine, Digital TV magazine, USAonWatch (contributor for 4 years), The Washington Diplomat newspaper, Architecture Week magazine, Business Bee, Visions magazine, Educational Connections.
Serve as editor and managing editor of magazines and newsletters. Publications have included:
Production DC newsletter, ATTENTION! Magazine, AAPA News, Fatherhood Today newsletter, National Assembly newsletter, The Business Quarterly newsletter, Innovation magazine, ADD & Adolescence, ADD & Adults, 2000, 2001, 2002 TIVA-DC Production Guides.
o Rosenberg Communications, Inc. (PR Associate and Publications Manager)
o American Society of Consultant Pharmacists (Communications Associate)
o Prince George’s Community Television (Intern and TV News Writer/Reporter)
Bachelor of Arts in Communication (specializing in Broadcast Journalism)
The American University, Washington, DC
Dean’s List Student
MS Word, PowerPoint, Excel, Final Cut, WordPress
SELECTED AWARDS AND HONORS ________________________________________
Silver TIVA-DC PEER Award for Scriptwriting (2012)
TIVA-DC President’s Award of Excellence (2000 and 2001)
TIVA-DC PEER Award of Excellence for Newsletter Editing (2001)
Presenter, SPARS panel at the 131st AES Convention in New York City
Presenter, Creative Alliance in Baltimore
Speaker and panel member, TIVA-DC
PROFESSIONAL PORTFOLIO ________________________________________
SELECTED TESTIMONIALS ________________________________________
“I want to thank you for the awesome job shooting the videos for our CA client. At one point I wasn't sure if we were going to be able to shoot ALL three videos in one day, and the fact that we finished right on schedule was very impressive. . . . Everything went so smoothly – you are an awesome project manager!"
--- Paula Finkelstein, Sr. Manager, Global Marketing, Prometric
“Thanks so much for the excellent work on the script for the recent fundraising and awards event for our client. As usual, you were right on mark with capturing the essence of the event and creating scripting that reflected the personalities of the presenters. The evening was a huge success. Thank you.”
--- Catie O’Keefe, President, O’Keefe Communications
“During my time as President of ITVA-DC (now TIVA-DC), I was privileged to work closely with Lisa Horan. Lisa's talents were evident with the monthly publication, the yearly production guide, scripts, and multiple marketing materials we published for the organization. By pulling together disparate material into a coherent, concise publication each month, Lisa not only called on her expert organizational skills, but also wrote countless articles and columns, and adeptly edited board members' quickly-penned and sometimes incoherent ramblings into articulate pieces that enhanced the organization's value. Lisa gave 110 percent in whatever endeavor she was asked to do – and the organization would not be the same were it not for her hard work and dedication.”
--- Mike Sobola, Writer/Producer/Director, CDRH-TV FDA Div. of Communication Media
“Lisa was a regular contributor to Government Video while I was editor for seven years. She is one of those writers that doesn't require babysitting. You write up an assignment and she delivers on time – a reliable combination of low maintenance and high quality.”
--- Mark J. Pescatore, Ph.D., Former Editor, Government Video; Vice President, Pipeline Communications
“I searched and searched for the right person to handle publicity for the screening of my short film at the AFI. I interviewed companies all over the country and even in Canada, and then I met Lisa Horan. She is so personable and experienced and we clicked instantly. We agreed that for this press campaign it was "go big or go home". I knew Lisa was tough, highly capable and dedicated enough to handle my tenacity. She did an amazing job and impressed me as she hit this one out of the park. We got record high stats and press mentions as well as numerous articles in print as well as an on camera interview, which for a short film is practically unheard of. Oh and did I mention that all this happened with only 3 weeks lead time? From the magnificent press release she wrote to the media coverage she secured we couldn't have asked for a better outcome for this event. Lisa is not only a phenomenal writer, but she is willing to do whatever it takes by putting in grueling hours to get excellent results. After hitting it this hard and working through some tense times I am now proud to call Lisa Horan my friend. Bravo, Lisa, for a job well done!
--- Janine Shore, J9 Management
"As an independent filmmaker working with a tight budget, managing details and making difficult decisions comes with the job. After Lisa Horan took over the marketing of my film, The Photon Effect, it became quite clear that I made one of the best decisions in the entire production. I consider myself a detail oriented person, but I see now that my talents are best left to making movies and letting marketing professionals like Lisa get the word out about them! The web design was exactly what my film's site needed and there seemed to be no limit to the media assault they waged on my movie's behalf – the effects of which I am still seeing and will continue to, undoubtedly. Lisa Horan's title should be, "Four Star Field General" the way she meticulously plans and follows up on each and every aspect of the campaign. She is extremely personable and genuinely interested in what I was working on. Maybe the greatest thing about working with her has been her ability to slow down and explain everything to me if I can't catch up with all she is handling."
--- Dan Poole, Filmmaker - The Photon Effect