Friends (3)

Paulette Brooks

Freelance Graphic Designer & Package Designer

Location:Clintonville, Wisconsin, United States
Phone: 715-701-0643
2 Skills
Paulette Brooks
Graphic Artist - Design and Production



Professional, Versatile Designer –
Extensive experience in consumer packaging design. In-depth knowledge of printing methods and substrates, federal packaging regulations and layout guidelines allowing for intuitive end-result design. Experience in development and evolution of brand identity. Able to integrate and maintain consistency with line extension design. Full understanding of brand design hierarchy yielding clear communication to consumer. Able to understand and interpret client's wishes resulting in concise solutions. Additional experience in art direction and photo direction.

Highly Skilled Production Artist –
Ability to recognize and interpret production issues with foresight and corrective imagination. High level knowledge of art file specifications for production methods including flexography, offset lithography and gravure. Eagle-eye review and adhesion to standards yielding tight final layouts for production. Able to initiate and manage pre-press communication with vendors and clients.


Expert in Adobe Illustrator and Adobe Photoshop. Skilled in a variety of illustration styles, creative and technical.

Software Skills

• Adobe Illustrator • Adobe Photoshop • Adobe InDesign
• Adobe Acrobat • QuarkXpress • CorelDraw
• Microsoft Word • Microsoft Excel • Microsoft PowerPoint


Owner/Freelance Graphic Designer at Identity Concepts
January 2011 - Present

I started Identity Concepts as a Freelance Graphic Designer in early 2011, focusing on Packaging Design and Marketing Materials Design. I have worked with clients worldwide through and on a variety of packaging/labeling projects and sales/tradeshow materials. I am also involved with ad design, set-up and print production for the Oshkosh-based Extreme Savings Mailer.

Senior Graphic Artist at Directions
January 1999 -December 2010 (12 years)

Designer, production artist and illustrator for a variety of national consumer product companies in the food, chemical, clothing, health and pet products industries including:

• Kraft – Oscar Mayer, Claussen, South Beach brands
• Northern Labs – Kit, Formula One, Goddards brands
• Kimberly Clark – Viva, Kotex, Huggies, Kleenex brands
• Nylabone
• Door County Winery
• Kaytee
• Unilever – Breyers, Good Humor, Klondike, Popsicle brands
• Graham Beauty and Medical Supply
• Spa Essentials brand and additional brand varieties for wholesale supply distribution.
• Dean Specialty Foods – Peter Piper brand
• Swiss Valley Farms
• Appleton Paper
• Jansport

Graphic Artist at Printron Engravers
March 1994 - January 1999 (4 years 11 months)

Production artist and pre-press for flexographic plate-maker and rule/die maker. Duties included: preflight of client art, layout of design, trapping art, step-out for plate production, typesetting and negative processing.

Graphic Artist at Seering & Company
July 1991 - January 1994 (2 years 7 months)

Started as an Intern, then was hired full-time as Graphic Artist. Handled corporate identity, print ads, brochures and collateral material for clients including:

• First Northern Savings Bank
• Copps Foods
• Juta
• Home Interiors
• Armstrong Air
Duties included project management, design and production from initial design development through completed print production and delivery. Also participated in public relations activities for clients.


Northeast Wisconsin Technical College
Associate's, Marketing Communications, 1989 -1992
Activities and Societies: Green Bay Advertising Federation

DuPont's Color Theory for Flexo
Certificate of Completion, Color Theory, 1997 -1997

CompuMaster Workshops - division of Graceland College Center for Professional Development
Certificate of Attendance, Mastering Adobe Photoshop, 1999 - 1999

Recommendations available upon request

Please link to my portfolio:

Also view my website:
Skills (2) Rating
Graphic Design
Package Design