Friends (1)

Linda Sicoli

Freelance Public Relation Freelancer & Content Writer

6408
Location:Toronto, Ontario, Canada
Phone: 416-949-4317
Profile:https://www.freelanced.com/lindasicoli
3
Kudos
5.0
2 Skills
Ask
Rate/Hr
SELECTED ACHIEVEMENTS IN AREAS OF CORE COMPETENCY
COMMUNICATIONS STRATEGIES:
* Re-branded and created a communications strategy to dispel a local charity’s 13 year status as “Toronto’s best kept secret” including and not limited to, donor, client and partner communications. Developed re-branding and new messaging via new web presence, social media marketing tools, newsletter and relationships
* Established an international association as the global leader in representing the chiropractic profession in developing practice, research and educational standards via communications strategies aimed at 88 country associations, corporate and education partners, and the general public. Initiated and deepened relationships across all lines and maintained open channels with international government organizations via re-branding, relationship development and meeting development
* Implemented an enterprise-wide change management communications strategy due to unprecedented growth for one of America’s foremost sterilization companies, thereby providing company management with harmonized business and employee commitment
* Strategic project communications development and implementation for numerous other client organizations in various industry sectors

WRITING AND EDITING:
* English editor for manuscript for developing e-government systems in third world countries
* Development, writing and editing of publications for academic authors as well as numerous organizational collateral materials, including and not limited to, white papers and circulars, think tank reports, marketing brochures, web content, social media tools for multiple client organizations, nationally and internationally across such industry fields as engineering, government, non-profit, transportation, retail, hospitality and tourism, manufacturing and consulting
* Proposal development and editing for submission in response to private and public sector and governmental RFP, RFQ, RFT, RFI and PPP for major construction and engineering firm.
* News and media writing via investigative reporting, interviews and research over five years in early career
* Author of print and online female-targeted articles on women’s lifestyle, relationships and parenting

EVENT PLANNING AND EXECUTION:
* Created and managed annual gala fundraisers, raising public profile for a charitable organization and raising over $64,000 in the inaugural year, and almost $100,000 in second year
* 4 years of multiple international chiropractic Congress and Education Conferences in Portugal, South Africa, Asia, Mexico, Eastern Europe drawing record attendance, vendors, sponsorship and financial surplus for each event
* Responsible for total turnkey operations of international trade fair venues for client representatives of Trade Canada for venues in European (Paris, France; Brno, Czechoslovakia; Moscow, Russia; Dusseldorf and Munich, Germany; Milan, Italy) and North American (Chicago, Illinois, Anaheim, California and Las Vegas, Nevada) for tradeshows in various industry sectors including aerospace, industrial, hardware, technology, fashion, food, recreation and sporting goods

MARKETING, SOCIAL MEDIA, PROMOTIONS AND MEDIA RELATIONS
* Conduct ongoing workshops to assist individuals in establishing a personal brand via social media
* Establishment of long-term media sponsorships and campaigns as related to non-profit promotions and events for multiple clients
* Social media pioneer establishing campaigns with follow-up analytics via various e-marketing platforms
* Canadian Project Coordinator and North American Supplier Enablement Manager of the global e-purchasing initiative for 26 North American offices of a global consulting firm. Consultation to European Project Team
* Interim Director of Marketing for an international convention centre, responsible for strategic execution through B2B marketing and marketing supply chain management including project management and auditing of marketing planning, development and implementation
* News releases and media spokesperson for multiple non-profit client organizations
Skills (2) Rating
Public Relations
Content Writing