Surinder Singh

Freelance Landscape Painter & Graphic Designer

1720
Location:Chatswood, New South Wales, Australia
Phone: 0401402040
Website: http://www.surenonline.com
Profile:https://www.freelanced.com/surinder
1
Kudos
5.0
2 Skills
$50
Rate/Hr
‘SUREN’ 8/1219, Pacific Hwy. Turramurra, NSW-2074. Email: sssambyal@gmail.com Mob: 0401402040
PROFILE
With several years of experience in the field of Arts & Visual Communications to generate concepts and designs
of professional standards. I have a thorough understanding of the creative environment and processes gained through my work experience. A committed and dedicated individual, I seek to utilise my skill set to contribute towards organizational goals.

RECENT ASSIGNMENTS

? Developed brand image and logo for Origin Energy’s reward and recognition program – ROAR
? Contributed creative inputs in developing the brand strategy for a medium sized supermarket in Sydney.
? Worked closely with The Duke of Edinburgh Awards Australia,
? Rotary Club of Essendon North VIC,
? Volunteer in Doutta Galla Community Health Services VIC
? Photography assignment for Polar Cold Storage Systems VIC

SPECIALISATIONS

? CORPORATE HOUSE STYLE
? LOGOS / SYMBOL / MONOGRAM
? PRODUCT BRANDING/PACKAGING
? PHOTOGRAHPY/ HANDLING PROPS
? IMAGE BUILDING CAMPAIGNS [PRESS/MAGAZINES /FILM / TV]
? CORPORATE BOOKLETS
? BROCHURES /CATALOGUE
? POP MATERIAL



SKILLS SET
? Ability to brainstorm, conceptualise and interpret
? Ability to get back to basics, as in, get that butcher paper out and draw
? Ability to communicate the thought process behind any design
? Ability to adapt styles appropriate for the client
? Ability to work in traditional print media as well as Web Design format
? Ability to create Prototyping and Wire framing; can create a mock up, design it,
cut it and make presentation ready state.
? Ability to self manage; if need be can tackle the design issues independently
? Knowledge of a wide range of design tools including the Adobe Creative Suite
? Good exposure to HTML, CSS, J Query and other front end development technologies
? Understanding of Usability, User Experience, Interaction Design
? Hands-on skills in Photoshop, Adobe Illustrator, Corel DrawX3 and Indesign

EMPLOYMENT HISTORY

CREATIVE DIRECTOR
Makerboy Advertising /Creative Services / 2004 – 2011

? My responsibility was to interact with clients to gain understanding in developing their specific
? campaigns in graphic design for print material including brochures, POS, packaging, trade shows
? and events.
? Designing Brand manuals and style guide Product packaging design.Liaising with Clients
? Conceptualizing ideas and designs of print advertising campaigns in alignment with marketing
? communications advertising plan.
? Organizing Photo Shoot; selecting props, Models, Location and Direction to professional photographer

ART DIRECTOR
Martarts Advertising /2002- 2004

? Complete responsibility of running the office including ,supervising creative studio and print production.
? Providing creative support in Exhibitions and trade shows; Stand design, branding, invites, brochures, handouts, giveaways and merchandise
? Assisting with event management when required provide support in photography shoots.
? Brand development and Image building as a team with marketing executives.

CREATIVE DIRECTOR
Fantasia Graphics Pvt. Ltd. /1990-2002

? Developing and delivery of concept, advertising projects and initiatives
? Used my interpersonal skills and strong customer service approach in client dealing
? Worked autonomously and as a part of the team studio [18 people; Graphic Designers,
? Artists, Visualiser, Production and Media Supervisors]

ART DIRECTOR
Inca- Rock Publicity Pvt Ltd. / 1979-90
? Concept development and delivery of turn-key projects
? Taking briefing from executives and clients
? Developing thumb -nail sketches to get approval and take the designs to final stage.
? Coordinating all photo shoots in door and out door.
? Supervising print jobs along with the production team at printing press.

VISUALIZER /SENIOR DESIGNER
Advertising & Sales Promotion Company /1976-78
? Produced complete brand identities for FMCG products
? Show absolute attention to detail
? Worked closely with creative team to implement all creative solutions
? Ensuring that all work produced is on brand and on brief

SENIOR DESIGNER
Tourism Development Corp./ 1975-76
Used my creative and technical skills to take a magazine project from concept stage right through
to print. The role demanded enormous creative abilities to design strong concepts for high-quality
magazine layouts and deliver polished artwork for client presentation.

SPECIAL ACHIEVEMENTS & AWARDS
• Herald Sun Camberwell Rotary Art Show/ June 2010
Selection of 6 numbers of paintings
? Herald Sun Camberwell Rotary Art Show/June2009
Selection of one painting
? Rotary Club of Essendon North[Fund Raising Event ]
Contributed work of art to help collect funds for bushfire
victims and draught ridden farmers of Victoria./ July 2009
? Awarded Certificate of Merit in the National Logo and Slogan Competition
Ministry of Environment & Forests /1999
? Awarded Merit Certificate for Laburnum Photo Competition/1997
? Member Judging Committee National Scholarship for Graphic Arts,
Ministry of Cultural Affairs / 1990/1991/ 1992

? United Nations Assignment
Designed Poster and Greeting Card on Nelson Mandela/ Feb 1989
for United Nations Information Centre. The poster became a part of the
famous London March and was printed by United Nations Information
Centre as a Greetings Card.
? Designed Poster Ministry of Information & Broadcasting National Film Festival/April 1988
? Worked on Special Assignment for DOMOTEX Fair Germany
? Won National level competition in Cartoons and Caricatures by a National Newspaper

Prestigious clients for whom I successfully completed long term projects included :

? Origin Energy , Australia
? Future Consultancy Group
? United Nations Information Centre
? Bloemtex Agency B.V.
? Masterlooms Inc. U.S.A
? EPOS Health Consultants ,Germany

? Anju Enterprises ,France
? Alexianian Carpets
? Karalex Canada
? John Van Eyck N.V.
? National Panasonic
? Rotary Cancer Foundation

WORKSHOPS & RESEARCH PROJECTS:
• Worked with GTZ, German Technical Cooperation to develop general awareness material based on WHO`s publication for the use of health workers and indigenous communities.
• Worked in association with Dr. Silvio Decurtins / GTZ, Indo German Eco Development Project in developing publicity material to spread awareness in local people.
• Participated as an official Designer and worked with traditional Master Potters and Craftsmen.
• Participated in International Workshop on Prototypes Development in terracotta Ceramics / Glazes at organized by Blue Pottery Trust.
EDUCATION
• Punjab University,India
Post Graduation in Applied Arts , Chandigarh College of Arts and Crafts/ 1970-1975
• Awarded Scholarship on merit/ 1971-1975
VOCATIONAL
I have been a member of Rotary International since 1992 and have contributed towards Service Avenues in various capacities as Club Member, Sergent -at- Arms, Director Club Services ,Community Services, Vocational Services, Club Secretary and Club President 1998-99.My interest in Art and Society based issues goes much beyond my professional arenas. As a keen painter I have participated in numerous exhibitions and contests and am pursuing painting to indulge in my creative pursuits.
REFEREES
? Alan Pettitt
Rotary Club of Essendon North Email: Alanp7@bigpond.com Mob: 0409 022 917
? Luvraj Sambyal / Business Analyst
Energy Australia Email: rajsambyal@gmail.com Mob:4015 45512
? Jag Rawat / Management Consultant
Future Consulting Group Email: jag@futureconsultinggroup.com Mob: 04174 90663