Helena Kletochkina

Freelance Magazine Designer & Graphic Designer

1298
Location:Toronto, Ontario, Canada
Phone: 647 855 6706
Website: http://www.plumfete.com
Profile:https://www.freelanced.com/helenakletochkina
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5.0
2 Skills
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EXPERIENCE

• • • Event Planner and Designer I Toronto, ON I 1993 — present
Professional focus:
• Event design and planning, advertising design, social and cause marketing creative development, brochure and poster design,
trade show support, etc.
• Assisted in design, planning and production of such prominent Canadian events as the CANFAR Bloor Street Entertains, Brazilian Ball,
Canada Walk of Fame, Nuit Blanche, Arts Exposed, Griffin Poetry Awards, Mount Sinai Annual Event and many others

• • •Marketing and Design Manager I Royal LePage I Toronto, ON I 2006 — 2010
• Responsible for design and administration of marketing communications
Professional focus:
• Development and execution of marketing advertising strategy, advertising material design, coordination and implementation of
branding and website development initiatives, production of external and internal newsletters and other marketing materials,
coordination, implementation and analysis of customer satisfaction surveys, training, mentoring and ongoing support of team
members, research into international real estate development opportunities

• • • Art Director and Production Manager I CLB Media Inc. I Aurora, ON I 2001 — 2006
• Responsible for creative direction, artistic development and brand image and consistency of four magazines: Network Cabling, Sales
Promotion, Workplace News and Electrical Business as well as supplements and marketing materials
Professional focus:
• Creative briefs and research, brainstorming; design directions and applications; digital layouts; illustrative, photographic and
typographic styles and treatments; management of outside talent; design integrity through production stage
• Redesigned Network Cabling to reflect the change of audience from cabling professionals to video, voice and data telecom
technology professionals
• Reconceptualized Sales Promotion to improve visual appeal
• Overhauled Electrical Business to a full-bleed tabloid-size magazine
• Reconstructed Workplace News to a junior tab full-colour publication
• Participated in developing strategies and implementing solutions for increased brand awareness and recognition of publications
within each industrial market segment
• Acted as a key communicator between the creative team, upper management and outside suppliers to ensure effective workflow
• Successfully developed repositioning tactics to implement corporate planning by completing redesign of magazines to increase
market share and sales through expanding target audiences by 25%
• Integrated three new publications into CLB Media Inc. following “best practices”strategy for systems and cultural merge
• Collaborated with advertisers, providing solutions for their marketing needs
• Generated revenue reports for senior management and investors
• Conceived and implemented new billing procedures that reduced clients billing disputes
• Optimized production process flow, reducing costs by over 10%
• Directed consultants in revising publication formats, reducing annual production costs by just over $30,000

EDUCATION
• Certificate, Event and Exhibit Design, Seneca College, Toronto, 2012
• Diploma, Graphic Design (Advertising Stream), George Brown College, Toronto, 1993
• Certificate, “Best Principles and Practices in Advertising,”Institute of Communications and Advertising, Toronto, 2003
• Bachelor of Arts, Fashion Design and Theatre Costume Production, Moscow State University, Moscow, Russia, 1989
• Diploma, Visual Arts, Moscow Fine Art College, Moscow, Russia, 1986

SEMINARS
Digital Production; Colour Proofing for Magazines; Acrobat 6.0 for Creative Professionals; New Adobe Products and Technologies;
Printer Selection Methodologies; Art Production; Advertising Sales Techniques

TECHNICAL SKILLS
• Mac OS X, Windows XP, Windows 98 systems and cross-platform exchange
• InDesign, Quark XPress, Photoshop, Illustrator, Freehand, Acrobat Professional, Fractal Design Painter, PageMaker
• Microsoft Office (Word, Outlook Express, Excel, PowerPoint), WordPerfect, Access
• PCs/Servers, printers, scanners and other peripherals

MEMBERSHIPS
• Print Production Association (Ontario) since 2003
• President, Toronto Standard Condominium Corporation No. 1677
• Toronto Real Estate Board member since 2006

LANGUAGES
• Fluent in English, Italian, Spanish, Hebrew and Russian
Skills (2) Rating
Magazine Design
Graphic Design