Mr. Heffernan is a research professional with 29 years of experience doing studies across a broad array of product categories, including domestic and multi-regional international studies. Most recently, Mr. Heffernan directed the Market Research department at CareFusion, a global medical device manufacturer. In this capacity he oversaw all primary and secondary research and market intelligence functions, conducting studies addressing new product development, competitive intelligence, brand equity and awareness tracking, and customer satisfaction & loyalty tracking. In this role, he also worked in a hands-on capacity moderating focus groups for CareFusion qualitative studies.
Prior to joining CareFusion, Mr. Heffernan was Market Research Manager for the semiconductor products group within Agilent Technologies, a spin-off of Hewlett Packard. Prior to the spin, Mr. Heffernan was Product Manager / Primary Research Manager for the HP All-in-One business unit, conducting global studies to assess market opportunities for multifunction office peripheral products, supporting new-product design and development initiatives.
Previous to HP and Agilent, Mr. Heffernan was an independent market research consultant conducting full-service research studies for a variety of clients including HP, Scripps Health, Sharp Healthcare, Invitrogen, Calcitek, and doing pro bono research work for the Salvation Army and March of Dimes. He did both quantitative and qualitative studies across a wide variety of product and service areas. Mr. Heffernan also worked for Equifax National Decision Systems and Booz, Allen & Hamilton.
Mr. Heffernan holds an M.S. in Marketing & Consumer Behavior and B.S. in Economics, both from the University of Maryland. He is a RIVA-trained moderator, and has conducted more than 900 focus groups in the U.S., U.K., Malaysia, India, and Singapore. Mr. Heffernan is also skilled in using SPSS for quantitative data analysis.