About Me:
Diamond Resorts International ®
October 2011 – Present
Online Marketing Specialist
• Web traffic analytics monitoring and reporting against key performance indicators
• Competitive strategy, analysis, and benchmarking
• Working with external public relations in the pursuit of high quality and relevant inbound links
• Create compelling advertisements for maximum conversion rate
• Managing the Search Engine Optimization vendor and overseeing the SEO project across departments
• Creating and optimizing Pay-Per-Click campaigns
• Landing page design and implementation utilizing best practices and User Experience optimization
• Designed and managed the complete overhaul of TravelHawaii.com, a key website for the company
• Oversee special projects for business stakeholders
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