Alana

Freelance Article Writer, Blog Writer, & More

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Mkuen - Gave 1 kudo
Said "I have worked wtih Alana for many years taking her along to which ever company and career that i move to which should tell you that she is resource not to let go. She always delivers against the brief and makes working with her effortless and with ease. She get it and she gets it done. Kind regards Melissa Kuen Nike Western Europe Brand Director" to Alana
Over 30 days ago -
Alana - Updated status
Said "I am currently working on an 8 month contract for Faithful to Nature, an organic online store. I am also working on strategic research and internal copy for Nike Northern Europe. I have space in my day for more work, so send you briefs my way!"
Over 30 days ago -
Alana - Modified profile
Uploaded a new profile photo.
Over 30 days ago -
Alana - Added portfolio item
I was contracted to write the copy for Nike's 2010 World Cup Retail Booklet. This beautifully crafted hard cover book was printed in limited numbers and distributed to key marketing individuals.
Over 30 days ago -
Copywriting portfolio item
Alana - Added portfolio item
The kulula 10th Birthday campaign was a completely integrated exercise that Society worked on with King James and Mnemonic. I worked as a copywriter and content manager on the project, writing the digital copy for the facebook game and the conceptual letters to NASA and the Klingon High Council. Awards: Silver Bookmark in the Social Media Campaign category.
Over 30 days ago -
Copywriting portfolio item
Alana - Added portfolio item
Steri Stumpie's social media activity included a facebook page where fans could request a delivery. This is an example of the creative work for this campaign.
Over 30 days ago -
Copywriting portfolio item
Alana - Added portfolio item
Create Me was a web based campaign aimed at starting an ongoing dialogue with Cell C and their customers as well as fleshing out their existing database. By allowing the participants to express their individuality and taking them on a unique journey of self-discovery, we involved them in dividing R1 million between four deserving charities. This campaign received a Gold Loerie and a Best in Show Black Pixel at the Bookmark Awards in 2009. As the copywriter for the campaign, I had to write a series of emails, copy for the site and five rhymes, which were used as the scripts for these viral videos: Jack and the bean stalk - http://www.youtube.com/watch?v=aWPJBwVn6iA The ugly duckling - http://www.youtube.com/watch?v=T-ZNbE2C1ag The tortoise and the hare - http://www.youtube.com/watch?v=8lt1zzh_Lxw Three little pigs - http://www.youtube.com/watch?v=6q-
Over 30 days ago -
Copywriting portfolio item
Alana - Added portfolio item
Toys R Us above the line campaign.
Over 30 days ago -
Copywriting portfolio item
Alana - Modified profile
Joined the Article Writing, Blog Writing, Copywriting, and Speech Writing directories.
Over 30 days ago -
Alana - Modified profile
Update the following profile details: About Me and Hourly Rate
Over 30 days ago -
Alana - Joined Freelanced.com
Joined the web's largest social network for freelancers!
Over 30 days ago -
2
Kudos
5.0
4 Skills
$20
Rate/Hr
Skill Rating
Article Writing
Blog Writing
Copywriting
Speech Writing
About Me:
My writing career started when I developed an online magazine in 2005. From there I joined ProximityTTP, which was the below the line agency for NetworkBBDO in Johannesburg. I then moved to Cape Town and got involved with the social media boom. I recently spent some time writing for a rewards agency and learnt about direct mailers and corporate business-to-business writing. At the moment I'm working on SEO copy for an organic online store and doing some strategic writing for Nike Northern Europe. So my copywriting skills range from creative/conceptual BTL, to magazine/editorial stuff, with a splash of SEO and a twerk-load of social media thrown in for ‘fun’. I'm a senior copywriter, apparently. I have some nice awards (see my CV for details). Most importantly, I really love working with...
Location
Cape Town, Western Cape, South Africa